This release notes article elaborates on all features and enhancements that are released to at least a portion of our users in LinkedIn Sales Navigator in the time frame of July to September 2022.
Sales Navigator User Updates
Buyer Intent in Sales Navigator provides sellers with key insights on accounts that are showing intent. These features help sellers to reach out to the right people in the right accounts at the right time with the right message.
Since the data is 1st party, LinkedIn-powered Buyer Intent in Sales Navigator provides you with the following key advantages:
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While knowing accounts that are showing intent is useful, being able to identify who within an account is showing intent is what makes intent data actionable.
Sales Navigator can now tell you if a specific person or a group of people within an account is showing intent. Having this information visible to you in Sales Navigator saves you time and effort that you would otherwise spend in sourcing this information, and enables effective prioritization.
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Sales Navigator will soon be able to provide a complete view of the buyer's journey - from engaging with your company page to accepting an InMail. Only Sales Navigator can you show intent data throughout a buyer's journey.
Important to know
This activity data will expand in the coming quarters. -
In addition to showing you which accounts and who within an account is showing intent, Sales Navigator will soon be able to give a complete list of activities performed that show intent, giving the right context for the best possible messaging.
Important to know
This activity data will expand in the coming quarters.
In Sales Navigator, you can now find information on Buyer Intent in the following places:
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Highlights section on the homepage - As soon as you sign in to Sales Navigator, the Highlights for you section on the homepage helps you quickly identify top accounts that are showing intent. From there, you can access the Buyer Intent Account Dashboard.
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Buyer Intent Account Dashboard – From this dashboard, you can learn which of your saved accounts are showing intent and discover new accounts that are actively showing intent. Potential accounts are ranked using the previously released buyer intent score, which is a predictive score based on LinkedIn data from employees at a company. This score is an indication of an account's interest in buying from your company. It considers key factors like employee interaction, ads engagement, company page engagement and more.
Important to know
Account Hub is the next iteration of the Buyer intent account dashboard. -
Beta Buyer Intent Information on Account page – From a company's account page, you can now find information on which lead or group of leads in the account is showing intent and the specific activities that they have performed that expresses intent. The previously launched Buyer Interest score and meter are also available on this page.
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Buyer Intent Search filter - Use this filter to search for accounts already showing intent while searching for new opportunities.
Learn more
Search is a central feature in Sales Navigator, allowing you to browse and locate prospective leads for your organization. Once you've run a search, you can view a preview of the Lead page for each of the leads displayed in your search results. This preview for each lead allows you to retain the Search results view while looking at lead information and removes the overhead of switching tabs.
To access the panel from the Search results, you can click on a lead’s name to see a preview of their Lead Page in Sales Navigator. This gives you quick access to the most important details about a lead that helps to qualify or disqualify them from further research quickly. The panel includes much of the same information and highlights from the Lead Page such as:
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Job title
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Job description
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Conversation starters
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Work history
Important to know
You can still access the full Lead page by clicking the individual's name or photo in the panel or by clicking
This quarter Sales Navigator introduces the following enhancements to Search:
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Capability to pin and unpin filters - While searching for Leads and Accounts, you now have the list of filters that are pinned by default. You can choose to pin additional filters as you search for leads and accounts. By pinning frequently used filters, you can use them in a new search repeatedly and save time for yourself. Use the Pin Filters option to pin frequently used filters or use the Reset to default pins options to clear your selection of chosen filters and use the default list of pinned filters.
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Buyer Intent Search filter - Use this filter to search for accounts already showing intent while searching for new opportunities.
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New TeamLink connection filter - Available in the Connections filter group, you can use this filter to search through all available potential buyers that you can reach via a TeamLink introduction.
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New Industry dataset - We've refreshed our Industry data with 400+ new available, more detailed industries, making it easier than ever to find the right opportunities for your product. Head to the industry filter and Search for your usual industries to review all available additional filters and review the Help Center for a list of available filters and a mapping of the new names of our original filters.
Learn more
The Sales Navigator mobile homepage has been redesigned to provide you with the most relevant information that you need as soon as you sign in. The new homepage design prioritizes unfinished actions, finding recommended leads and scrolling through alerts. Features that have been rarely used, such as Smart Links have been moved to a new tab, or removed entirely from the homepage, such as Coach.
To help guide you on the best way to use Sales Navigator, hints will appear on screen to provide tips and to inform you of new features. In the future, you will see more prompts and tooltips in Sales Navigator that will encourage you to exploit the benefits of the product features and understand core features in a more detailed fashion.
While prospecting, you could be reviewing possible leads either using Sales Navigator or LinkedIn.com. Irrespective of which product you are using, you can now save a lead to come back to later. While looking at a lead on their LinkedIn profile, click Save in Sales Navigator to save the lead in a Saved from LinkedIn.com list. You can then access this list from Sales Navigator to review the leads added and then move them to different lists.
Sales Navigator Admin Updates
This quarter, Sales Navigator introduces support for Person accounts to reap the maximum benefits from their Sales Navigator CRM integration with Salesforce. While configuring the CRM Sync connection with your Salesforce CRM, you can choose between a Business Account or a Person Account. If you choose a Person account, you will have access to a suite of CRM Sync Integration features such as the following:
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Ingestion of person account data
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Activity writeback
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CRM badges
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Auto-save
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Lead creation
Important to know
Learn more
If you are an administrator in Sales Navigator, you can now keep track of actions performed by all admins on your Sales Navigator dashboard.
Currently, Activity Log is read-only, and it captures information on the following actions performed by any admin on your dashboard:
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New user invitations – users who have been invited to join a dashboard.
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License updates – users whose licenses have been updated or modified.
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Permission updates – users whose permissions have been updated recently.
Important to know
Learn more
Feature Availability
Feature | Core Users | Advanced Users | Advanced Plus Users |
LinkedIn-powered Buyer Intent | √ | √ | |
Continued lead panel rollout | √ | √ | √ |
Enhancements to Search | √ | √ | √ |
New mobile homepage | √ | √ | √ |
New feature and best practices tooltips | √ | √ | √ |
Saving leads from LinkedIn profiles | √ | √ | √ |
Support for Person Accounts in Salesforce | √ | √ | |
Account Center Activity Log | √ | √ |
Additional resources
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What’s Changing Deck – A presentation with expanded information on the value of these features for you.
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Sales Navigator Release notes - Learn more about what's changed in previous quarters with LinkedIn Sales Navigator by reviewing a list of release notes, organized by date.