Tell more people about your products, services, or organization by selecting the Brand Awareness objective for your ad campaigns. The bidding strategies and ad formats available for Brand Awareness campaigns optimize towards the…

As an advertiser, you can use the Messaging ad objective to help you increase engagement with your audience through LinkedIn Messaging. Messaging ad campaigns work best for mid-funnel campaigns that educate or engage interested audiences. Ad formats…

When you create a Classic campaign, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your campaign spends, and when your campaign runs. Optionally, you can also add tracking such as…

When creating a new Classic ad campaign, the forecasted results pane is activated on the right side of the Campaign Manager window. The key result that your campaign is optimized for is highlighted by a Key Result icon. The key result for your…

Encourage members to visit your website or landing page through the Website visits ad objective. These advertising campaigns will be shown to those most likely to click on your ad, which directs them to your website, landing page, or other URL. The…

Promote your job opportunities to top talent by choosing Job Applicants as your ad objective. Your ads will be shown to those most likely to view or click on your job ads, getting more applicants. This objective is at the bottom of the marketing…

Share videos with more people through the Video views ad objective. These advertising campaigns encourage customers to find out more by watching your videos. This objective is in the middle of the marketing funnel, which engages your targeted…

Choose Website Conversions for your advertising objective to capture leads on your website and encourage valuable actions that you define. This objective is at the bottom of the marketing funnel. Conversion tracking must be enabled to utilize this…

The campaign objective you select determines which ad formats, bidding strategies, and optimization goals are available for your campaign. The table outlines which bid strategies and optimization goals are available for each objective, and how the…

Campaign key result and cost-per-result metrics are displayed in Campaign Manager reporting. The key result is determined by the campaign's objective and bidding optimization goal. The table lists the ad objective and corresponding key result. The…

Important: The Talent Leads objective is only available to companies with an active LinkedIn Recruiter contract. Build a pipeline of talent interested in your company by choosing the Talent Leads ad objective. The Talent Leads objective…

Get qualified leads through the Lead generation advertising objective. With this objective, members who click on your ad are sent to a Lead Gen Form that is pre-filled with their LinkedIn profile data. This objective is at the bottom of the…

Increase engagement on your content through likes, comments, shares, clicks to a landing page, LinkedIn Page, or LinkedIn Page follows by running ad campaigns through the Engagement objective. These ad campaigns are in the middle of the marketing…

The objective-based campaign creation flow in Campaign Manager guides you to create ad campaigns based on your marketing goals. Ad formats have been aligned with each objective to optimize the results of your campaign. Once you select your objective…

We’ve introduced new advertising objectives into Campaign Manager. Campaigns created under the old Campaign Manager experience will now be known as legacy campaigns. The experience is optimized to generate better results. We recommend you use the…