On August 14, 2024, LinkedIn’s Campaign Quality Score will be discontinued. This means that when you export your campaign performance report, you’ll no longer have access to this metric. We recommend using your campaign’s Click Through Rate (CTR)…

You can increase the performance of your campaigns by optimizing the ad creatives in the campaign. Learn more below about best practices for creating LinkedIn ads. Ads that perform best are those written with clear, compelling language relevant to…

Rotating ad variations and testing advertising variables can help optimize your campaign results. LinkedIn offers the ability to rotate your ad variations and change elements in your creatives to test performance. To set up ad rotation for a new…

Rotating ad variations and testing advertising variables can help optimize your campaign results. LinkedIn offers the ability to rotate your ad variations and change elements in your creatives to test performance. To set up ad rotation for an…

Rotating ad variations and testing advertising variables can help optimize your campaign results. LinkedIn offers the ability to rotate your ad variations and change elements in your creatives to test performance. Ad rotation allows you to test…

As an advertiser, you can use accelerated delivery to help drive members to view your LinkedIn Live Event at a particular point in time. With accelerated delivery, you can maximize reach and delivery during an event as it works to deliver your…

As an advertiser, ad frequency is important for building long-term memory and brand awareness with your target audience. Frequency is the number of times a member account has been shown your ad campaign within a certain time period. To set a…

As an advertiser, ad frequency is important for building long-term memory and brand awareness with your target audience. Frequency is the number of times a member account has been shown your ad campaign within a certain time period. How frequency…

When you create a new Classic ad campaign, the forecasted results pane automatically generates expected campaign performance details in real time as you walk through the campaign process and select various campaign settings.To calculate the forecast…

Matched Audiences allow you to create custom audiences by uploading a list, retargeting, or through third-party data integration. Here are some recommendations that can help you while setting up Matched Audiences: The minimum campaign audience size…

LinkedIn Lead Gen Forms give advertisers the ability to collect leads from their ads on LinkedIn through pre-filled forms. Please consider our best practices when creating your Lead Gen Forms. Learn more about LinkedIn Lead Gen Forms and how to best…

Once your campaign starts, it's important to monitor the activity and make optimizations when necessary to increase campaign success. Remember that ads are displayed on an auction-based platform and compete against other advertisers with a similar…

Direct Sponsored Content allows you to test variations of your content while maintaining control over what is published on your LinkedIn Page or Showcase Page. The content will look like a Sponsored Content post from your organization, but won't be…

If an advertiser’s Sponsored Content campaign is not on pace to deliver as expected, LinkedIn will show a recommendation that could help improve the campaign’s performance. Recommendations will only be shown for Sponsored Content campaigns that have…

When you create a campaign, many campaign settings can impact your campaign’s performance. Learn campaign setup best practices to maximize performance results. We recommend setting up your ad campaign at least 48 hours in advance of your campaign…

Additional resources: When creating content for Text Ads, we recommend using concise and compelling headlines that speak to your audience. Within your description, include a strong call-to-action that generates interest. Advertising specifications…

Insights display current campaign data in the reporting dashboard to help you optimize performance. Types of insights include: To view campaign insights: Related tasks Sign in to Campaign Manager Learn more Campaign setup best practices Total…

Carousel ads are a Sponsored Content ad format that appear in the LinkedIn feed. Carousel ads feature multiple images that can be scrolled through in the ad. Below are some best practices to follow when using this ad format. Related tasks Learn…

Message ads are native ads displayed on targeted members’ LinkedIn Messaging. Message ads include a single call-to-action button. Since message ads can be accessed through both desktop and mobile, ensure that your content is optimized for viewing on…

We recommend that LinkedIn Page posts be relevant, short, and authentic. The better your content, the greater the chance that it can go viral through likes, shares, and comments when you sponsor the post. Posts that are perceived as spam will not…

Video Ads offer advertisers an avenue to deliver tailored information to members’ LinkedIn Feed in a creative and succinct way. To optimize the performance of your video ads, keep the following in mind: You can use our video ads tips when creating…