Campaign Bid and Budget
With manual bidding, you can control your bid value and specify the amount you would like to bid per key result. Manual bidding is available for all campaign objectives, ad formats, and optimization goals. Campaigns that use manual bidding are…
Campaign Bid and Budget and Manage Campaigns
When you create a Classic campaign in Campaign Manager, you can set your budget, schedule, and bid, giving you control over your campaign spending. You must have account manager or campaign manager permissions on the account to manage these campaign…
Campaign Bid and Budget
When you create an advertising campaign in Campaign Manager, you can choose from bidding strategies that are aligned with your campaign objective. The bidding strategies available vary by the campaign objective and ad format selected for your…
Campaign Bid and Budget
As an advertiser, you can use Dynamic Group Budget in Campaign Manager to optimize the budget for a campaign group, rather than an individual campaign. You can set one central campaign group budget in Campaign Manager, which is then used to…
Campaign Bid and Budget
Dynamic Group Budget automatically and continuously finds the best auction opportunities for results across campaigns and optimizes towards the campaign group’s objective’s optimization goal. The table provides the recommended best practices…
Campaign Bid and Budget
The cost cap bidding strategy allows you to set a cost per result, which Campaign Manager uses as a benchmark when setting and adjusting bids for your campaign in the ad auction. The maximum cost per result you provide is an average …
Manage Campaigns and Campaign Bid and Budget
After you’ve created a Classic campaign, you can edit the campaign’s settings such as the audience, placement, or ads in the campaign. You can’t change the objective or ad format after a campaign has been launched. To edit campaign details:…
Campaign Bid and Budget
The maximum delivery (automated bidding) strategy uses machine learning to automatically bid for you while aiming to maximize the efficiency of your LinkedIn advertising budget. Based on your campaign objective, maximum delivery automatically…
Campaign Bid and Budget
Setting a schedule for your LinkedIn advertising campaign helps determine its lifetime. You can choose to run campaigns continuously from a start date or set a start and end date. With all campaign launches, be sure to factor in the time it takes…
Campaign Bid and Budget
Campaign Manager gives you control over your ad campaign budgets by providing several budget options. All budget options use lifetime pacing, which manages how your budget is spent throughout the duration of your campaign. To help you achieve key…
Campaign Bid and Budget
As an advertiser, you can use Dynamic Group Budget in Campaign Manager to optimize the budget for a campaign group rather than an individual campaign. Maximum delivery is the default and recommended bidding strategy when using Dynamic Group Budget…
Message Ads, Campaign Bid and Budget, and Conversation Ads
As an advertiser, you can use the maximum delivery bidding strategy for your Sponsored Messaging (conversation ad and message ad) campaigns. Maximum delivery automatically bids to increase the volume of your results, while aiming to maximize the…
Campaign Bid and Budget
Advertisers can request to have their ad account added to an allow list to meet fair lending compliance regulations. If your ad account is added to the allow list, you’ll be able to select from all bidding strategies available while…