Performance Reporting
Campaign Manager offers reporting to help you identify metrics and track activity on campaigns. Learn more To view and filter metrics for campaign groups, campaigns, and ads: The Performance Chart allows you to select one or several campaign groups…
Video Ads and Performance Reporting
Select Video as a column view from the reporting dashboard or when exporting a report to see metrics specific to your video ads’ performance. Video metrics Video metrics for a campaign include: Video ad metrics and the LinkedIn Audience Network When…
Performance Reporting
You can view the metrics specific to Sponsored Messaging when you select Sponsored Messaging as a column view from the reporting dashboard or when exporting a report. Sponsored Messaging metrics are only available for message ads and conversation…
Performance Reporting
Select engagement metrics as a column view from the reporting dashboard or when exporting a report to see details about how different social actions have added to the performance of the campaign. Engagement metrics for a campaign Engagement metrics…
Performance Reporting
Once you’ve launched a Lead generation campaign, you can download your leads and measure the impact of your campaign by viewing metrics like completion rate, cost per lead, and more. To view lead performance data or ads associated with a lead gen…
Performance Reporting
On your Campaign Manager reporting dashboard, you can filter by Impression Device Type, which allows you to view performance based on the devices members were using when they saw your ads. Device types include: Desktop …
Performance Reporting
A Company Engagement Report allows you to gain visibility into how your target companies are engaging with your brand across LinkedIn. You can view engagement metrics such as engagement level, the number of members targeted, ad impressions, and ad…
Performance Reporting
Lead Gen Forms will prefill the work email field only after validating that the email address in the member’s profile is a work email address. If a work email address is not listed on a profile, the Lead Gen Form will not prefill an address.The…
Performance Reporting
Campaign Manager performance metrics help you measure the effectiveness of your ad campaigns. These metrics can be seen in Campaign Manager when viewing your campaign, and they can be downloaded as performance reports. The performance…
Performance Reporting
When reviewing the reporting dashboard in Campaign Manager, you can adjust the metrics viewed using the Columns dropdown menu. In addition to the default column options available, you can create custom column views that include metrics specific to…
Performance Reporting
Download reports on campaign and ad performance, conversions, LinkedIn Audience Network performance, and demographics in a CSV file from Campaign Manager. You can download various reports from the ad account, campaign group, campaign, and ad level…
Professional Identity and Performance Reporting
As an advertiser, after a member interacts with your ad, we provide reports that measure your ad's performance, including demographic traits of your audience. We generally measure demographic dimensions for each LinkedIn member who takes an action…
Performance Reporting
Audience Expansion helps you reach more members who are similar to your campaign's target audience. Members reached through your targeting criteria and Audience Expansion will be reported together. Enabling Audience Expansion allows your campaign to…
Performance Reporting
Demographic reporting for your LinkedIn Ads is available at the account, campaign group, campaign, and ad level in Campaign Manager. The Demographics section provides reporting on the demographic dimensions associated with the people who interacted…
Performance Reporting
Select Budget and Bid as a column view from the reporting dashboard or when exporting a report to view metrics about your campaigns’ budget, average daily spend, and bid. The budget and bid metrics for a campaign are: Other metrics available for…
Single Image Ads and Performance Reporting
In March 2018, we changed the way that views or impressions of Sponsored Content are measured to help you better understand how many times LinkedIn members are likely to have seen your ad. As of March 2018, we record an impression in your LinkedIn…
Performance Reporting
You can view metrics on conversion and Lead Gen Form performance by selecting Conversions and Leads as a column view from the reporting dashboard or when exporting a report. Conversions and leads metrics Conversions and leads metrics for a campaign…
Performance Reporting
Talent leads metrics in Campaign Manager provide details about your Landing Pages leads and help you measure the effectiveness of your ad campaigns. Metrics shown are based on campaigns created using the talent leads advertising objective and your…
Performance Reporting
From the Campaigns tab of Campaign Manager, you can get a comprehensive reporting overview for your campaigns using the dropdown menus at the top, or you can view your top performance indicators using campaign insights. With campaign insights, you…
Performance Reporting
Demographic data is available for advertising accounts, campaign groups, and campaigns, but it requires a minimum volume of ad delivery to meet the reporting threshold to preserve the privacy of members who interact with LinkedIn ads. If there’s no…
Performance Reporting
Select Job Applicants as a column view from the reporting dashboard or when exporting a performance report to see metrics on how your single job ad campaigns are performing. Job applicant metrics include: Notes: Other metrics available for your ad…
Performance Reporting
Our ad reports use Universal Time (UTC). Because of this, impressions and clicks might not match up with activity in your local time zone. Keep in mind, campaigns with an end date will end at 11:59 p.m. UTC on the selected date.
Performance Reporting
You can use the compare feature on your reporting dashboard to view the percentage change between two timeframes for your key ad metrics, including total spend, impressions, and clicks. This can help you better understand your ad performance over…
Performance Reporting and Conversion Tracking
Download detailed conversion performance and conversion ad performance metrics for your campaign groups, campaigns, and ads in a CSV file from Campaign Manager. To export a conversion report at the campaign group, campaign, or ad level: Learn more…
Performance Reporting and Lead Gen Forms
You can access Lead Gen Forms and metrics on their performance in Campaign Manager. Lead data containing non-standard characters or non-English characters may not display properly. You can remove the non-standard characters and try again or you can…
Performance Reporting
You can download various CSV reports in Campaign Manager to help you understand the efficiency of your campaigns and ads through detailed performance metrics. The different kinds of CSV reports available to download include: Reports available to…
Performance Reporting and Conversion Tracking
In Campaign Manager, you can see the following metrics in the Conversion & Leads view at the campaign groups level, campaign level, and ads level to help you understand your conversion performance. To find your Conversions & Leads view, go…
Performance Reporting
The Campaign Performance page in Campaign Manager gives you access to a comprehensive reporting dashboard summarizing the performance of accounts, campaign groups, campaigns, and ads. You'll automatically access the reporting dashboard when you sign…