Event audiences are an option within Matched Audiences that allow you to retarget people who have RSVP’d to attend one of your LinkedIn Events. When creating an event audience, you’ll be able to choose between past or upcoming Events hosted by the…

You can use contact targeting to build audience segments based on contact information you upload to Campaign Manager, so you can tailor your advertising campaigns to target your priority contacts. Contact lists are part of LinkedIn’s Matched…

Data Integrations allow advertisers to create audience segments on LinkedIn with contact information sent from contact management platforms such as Marketo, Eloqua, LiveRamp, and Acxiom. In Q1 2018, LinkedIn is migrating our existing data…

Once you set up your Matched Audience, it begins to build. You can then go to the Audiences page in Campaign Manager to get more information about your audience, such as the status, source, match rate, and audience count. Use the following…

You can delete a saved website audience from your Audiences page in Campaign Manager. To delete a saved website audience: Related tasks Get started with LinkedIn website retargeting Edit a saved website audience for website retargeting…

You can use website retargeting to create a website audience based on member accounts who visited a specific page on your site. To edit a saved website audience: Related tasks Get started with LinkedIn website retargeting Add the LinkedIn…

You can edit and delete your Matched Audiences from your Audience page in Campaign Manager. To edit or delete Matched Audiences: Learn more about Audiences page Learn more about Matched Audiences Sign in to Campaign Manager. If you need to switch…

LinkedIn Matched Audiences expire when they haven’t been updated or used in an active or draft campaign for the past 90 days.  When creating or editing a campaign using Matched Audiences, you’ll be notified if your target audience contains an…

Matched Audiences allow you to create custom audiences that can be used in campaign targeting. You can create and save an audience from your Audiences page in Campaign Manager.  To create and save new Matched Audiences from your Audiences page:…

Predictive audiences help expand your campaign's reach by creating an audience predicted to perform actions similar to those within your source data. To create a predictive audience, we combine your data source and LinkedIn’s AI to automatically…

Predictive audiences help expand your campaign's reach by creating an audience predicted to perform actions similar to those within your source data. To create a predictive audience, we combine your data source and LinkedIn’s AI to automatically…

Single image ad retargeting allows you to create an audience based on members who’ve engaged with your single image ad on LinkedIn. When creating a single image ad audience, keep in mind: The total engagement metric of the campaign won't correspond…

You can create a campaign directly from your Audiences page in Campaign Manager. To create a campaign from your Audiences page:  Learn more about the Audiences page Learn more about audiences Sign in to Campaign Manager.  If you need to…

LinkedIn Matched Audiences are custom audience segments you can use as targeting selections in your advertising campaigns. With Matched Audiences, you can:Upload a list of companies or contacts Retarget member accounts that: Visited a page…

You can review the campaigns that your Matched Audiences are assigned to from your Audiences page.  To view active campaigns that your audiences are assigned to:  Learn more about Audiences page Learn more about Matched Audiences Sign in…

You can use company and contact targeting to build audience segments based on lists of companies and organizations or contact information. Company and contact lists are a part of LinkedIn’s Matched Audiences. Before you upload a list to Campaign…

Once you set up your website audience in Campaign Manager, your audience pool will begin to build. You can confirm that your audience is working correctly on your Conversion Tracking page in Campaign Manager. To check the status of your website…

If you experience problems when setting up LinkedIn Matched Audiences to enable website retargeting, company or contact targeting via CSV upload, or data integration, try the following troubleshooting steps. My Matched Audience size is showing as…

You can use company targeting to build audience segments based on lists of companies and organizations, so you can tailor your advertising campaigns to target priority companies, organizations, and schools. Company lists are a part of LinkedIn’s…

When you use Matched Audiences, we implement security safeguards designed to protect your data. Website retargeting For website retargeting: Video, Company Page, Event, and Lead Gen Form retargeting For Video, Company Page, Event, and Lead Gen Form…

You can generate insights about your Matched and Saved Audiences from the Audiences page in Campaign Manager. All insights are directly related to LinkedIn’s audience targeting attributes, and you can update attributes to create an audience that…

LinkedIn company and contact targeting are features in Campaign Manager that allow you to run company- and contact-based marketing campaigns on LinkedIn. You can tailor your advertising campaigns and target a priority list of contacts or companies…

When you use company and contact lists as part of LinkedIn Matched Audiences, the company names and emails in your uploaded lists are matched to LinkedIn members to create audience segments for audience targeting. Your match rates are the percentage…

You can generate insights about your Matched and Saved Audiences from the Audiences page in Campaign Manager.   To generate insights for your audiences:  All insights are directly related to LinkedIn's audience targeting attributes…

Conversation ad audiences are an option within Matched Audiences that allow you to retarget LinkedIn member accounts that opened a conversation or clicked on any call-to-action (CTA).  To create a conversation ad audience:  Your audience…

Website retargeting lets you retarget your website visitors with ad content on LinkedIn. By adding the LinkedIn Insight Tag to your website, you can match website visitors to members on LinkedIn for further engagement. You can also use website…

Video audiences are an option within Matched Audiences that allow you to retarget LinkedIn members who viewed all or part of your video ads. To create a video audience: Your audience will need to match at least 300 members to be used in your…

Predictive audiences and Audience Expansion are features in Campaign Manager that help you increase the reach of your campaign. Predictive audiences Predictive audiences help expand your campaign’s reach by creating an audience of people with…

When creating your website audiences, you may wish to see or target all of your website visitors or subsets of your visitors. For conversion tracking, you will need to specify which pages of your site you would like to count as a conversion. You can…

When advertising with LinkedIn, you can save custom audiences for use in future campaigns in Campaign Manager. There are two ways to create and save an audience or template: Matched Audiences - Use options such as contact or company lists…