Campaign creation in Quick Mode versus Advanced Mode

Last updated: 3 months ago

Important to know

We’re gradually releasing Accelerate, our AI-powered campaign type. If you have access to Accelerate, you’ll notice Quick Mode is no longer available. Learn more about the changes to Quick Mode. 

In Campaign Manager, you can create a campaign using either Quick Mode or Advanced Mode.

  • Quick Mode - Allows you to quickly create a campaign with commonly used settings. We recommend Quick Mode for new advertisers. 

  • Advanced Mode - Allows you to create a campaign with all campaign settings available.

Here's a tip

If you switch from Advanced Mode to Quick Mode when you're building your campaign, the campaign settings will reset. You’ll need to restart creating your campaign, which includes selecting a campaign group.

You can switch from Quick Mode to Advanced Mode and any campaign settings already selected will be saved.

Compare the selections available for campaign settings in Quick or Advanced Mode in the sections below. 

Objective

  • Quick Mode - Select from either brand awareness or website visits as your campaign objective. 

  • Advanced Mode - Select from all objectives: 

    • Brand awareness
    • Website visits
    • Engagement 
    • Video views 
    • Messaging
    • Lead generation 
    • Talent leads 
    • Website conversions 
    • Job applicants

Targeting

  • Quick Mode - Create a new audience using profile-based targeting or select from an existing audience using your Saved Audiences or pre-populated LinkedIn audiences.

  • Advanced Mode - In addition to the options available in Quick Mode, you can also use Matched Audiences which allows you to target using a list upload, predictive audiences, retargeting, or third-party audiences.

Ad format

  • Quick Mode - Select from either single image ads or video ads as your ad format.

  • Advanced Mode - Depending on your campaign objective, you can select from all ad formats: 

    • Single image ad
    • Video ad
    • Click-to-message ad
    • Carousel image ad 
    • Event ad 
    • Document ad 
    • Single job ad 
    • Message ad 
    • Conversation ad 
    • Text ad 
    • Spotlight ad 
    • Follower ad 
    • Jobs ad

Placement

  • Quick Mode - Enable or disable additional placement of your ads through the LinkedIn Audience Network. 

  • Advanced Mode - In addition to the options available in Quick Mode, you can edit advanced settings for the LinkedIn Audience Network such as blocking publisher categories based on IAB definitions or by uploading a block list of specific websites or apps.

Budget

  • Quick Mode - Select from a daily budget or lifetime budget for your campaign. 

  • Advanced Mode - Select from a daily budget, lifetime budget, or daily and lifetime budget for your campaign.

Bidding strategy

  • Quick Mode - Only the maximum delivery bidding strategy is available.

  • Advanced Mode - Select from additional bidding strategies such as cost cap and manual. 

Conversion tracking

  • Quick Mode - Conversion tracking can’t be added to a campaign in Quick Mode. 

  • Advanced Mode - Conversion tracking can be added during the campaign creation process. 

Learn more

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