At LinkedIn, we’re always working to provide valuable analytics to our creators, and have been building more tools for creators. We’re also always working to maintain member anonymity while viewing posts, and recently made changes to our demographics analytics.
In addition to expanding creator analytics, we have made changes to help safeguard anonymity for viewing posts (including articles and videos) on LinkedIn. Recent changes include:
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We introduced a small amount of noise to the number of unique views in each demographic to help prevent visibility into exact viewer behavior. The demographic percentages that you see in your demographics will be representative of your audience but may not be precise.
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We changed the threshold for displaying results in the Top demographics of unique views section. The threshold is now based on unique views, not impressions.
Note: Impressions represent the number of times your post was displayed on screen. Unique views represent the number of members your post was displayed to at least once.
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We changed the results for each category to be shown as a percentage of unique views rather than as a count.
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We redesigned the demographics analytics to highlight the top insights for your unique views (currently available only on the LinkedIn mobile app). Up to three will be shown. Click on Show all to see the detailed breakdown.
We are always evaluating, and in some cases adjusting, how we show analytics, including privacy protections, such as differential privacy designed to prevent visibility into exact viewer behavior. Because of these protections, numbers may not be precise.
As a result of these changes, your Top demographics of unique views may take longer to populate or your detailed breakdown may show information for some demographics categories while others remain blank until your post gets more unique views. In addition, you will see your results shown as a percentage of unique views rather than as a count.
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