When you choose website visits or lead generation as your campaign objective, you can create an Accelerate or Classic campaign depending on your advertising needs.
Important to know
We’re gradually releasing Accelerate, our AI-powered campaign type, and you might not have access to it at this time.
Accelerate campaigns
Accelerate is LinkedIn’s AI-powered campaign type. Accelerate campaigns aim to improve your return on ad spend by continuously finding the right combination of targeting, creative, bidding, and placement for your campaign.
You can quickly create an Accelerate campaign by providing information about your brand, product, or service. Accelerate generates your suggested campaign using AI, and you can then review, adjust, and launch it.
You might choose to create an Accelerate campaign if:
- You’d like to be guided through creating a campaign by our AI marketing assistant, which provides recommendations to help you customize your campaign.
- You’d like your target audience to dynamically adjust to reach professionals that are most likely to convert.
- You’d like to test if Accelerate campaigns perform better than your Classic campaigns using A/B Testing.
- You’d like to use a single image ad format.
- Your ads are in English.
- You don’t need to select a specific campaign group or use a Dynamic Group Budget.
Classic campaigns
If you have advanced advertising needs, you can create a Classic campaign to view all campaign objectives, ad formats, and settings available.
You might choose to create a Classic campaign if:
- You’d like to create a campaign in a specific campaign group.
- You’d like to use a Dynamic Group Budget with your campaign group.
- You’d like to explore other types of objectives, such as brand awareness or video views.
- You’d like to explore other ad formats, such as video ads or conversation ads.
- Your ads aren’t in English.
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