The Employer brand tab of the LinkedIn Talent Insights Talent Pool Report helps you optimize and enhance your company’s branding strategies. The tab provides insights into how the target talent pool has been interacting with your organization through LinkedIn over the past 12 months. The Talent Pool Report data is updated by the end of day on the 4th of each month.
Here's a tip
LinkedIn currently only stores data and shows employer engagement for companies with greater than 15 employees. If your company has fewer than 15 employees, please contact your LinkedIn account team to request this feature.
Employer Brand tab
The Employer Brand tab of the Talent Pool Report includes the following sections:
How has this talent engaged with your company on LinkedIn over the past 12 months? — This section displays the engagement of the talent pool with your organization such as activities (like, share, or comment), LinkedIn Page visits, followers, and job views. All engagement metrics include both non-employee and employee engagement with your company.
How has this talent engaged with your jobs over the last 12 months? — This section displays the job views and job conversion rates over the last 12 months.
How has this talent responded to your LinkedIn InMails over the last 12 months? — This section displays the InMail response rates by your talent pool over the last 12 months. Note: InMail data isn't available for affiliate companies and is shown for the parent company only. To see the data, make sure you select the parent company next to Employer brand/jobs/InMail for: at the top of the page.
What employer value propositions are most important for this talent? — This section displays the culture, values, and benefits preferred by your talent pool.
You can also view the Employer brand data for your company’s subsidiaries if these companies have granted your company’s users permission.
To view the Employer brand data for your company’s subsidiaries:
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From your Talent Insights homepage, click Create a Talent Pool Report.
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Add your filters on the last side and click Apply.
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Click the Employer brand tab.
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Click the List icon next to the company name.
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Select the desired subsidiary.
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Click Select.
Peer benchmarking
The peer list generated and displayed in the benchmarking feature within the Employer brand tab is based on general company attributes, such as size and industry, as well as LinkedIn member behavior, including which other companies members search for after looking at a company.
You can create a new company list included in the peer-set by clicking on the Down icon.
Important to know
To view Employer brand data of affiliated companies not listed, you’ll need to get permission from these companies by contacting your LinkedIn sales representative.
Employer Value Proposition Data
Employer value proposition data presented in the Employer brand tab of the Talent Pool report reflects data collected in the LinkedIn Employer Value Propositions Survey. The LinkedIn Employer Value Propositions Survey is conducted continuously and surveys LinkedIn members across all regions and industries. Respondents are asked to identify the five most important attributes and perceptions when considering a job opportunity. Members are matched to several familiar companies and asked whether the company does a good job on attributes. Companies are ranked by the percent of members responding 'yes' to each attribute. Respondents may vary by company.
Members are asked about specific companies’ performance on attributes based on connections, profile viewing, and industry proximity, and are also asked to confirm familiarity with the company before rating. Current or past employees are excluded.
When viewing Employer Value Proposition data, you’ll see results for the last 12 months. The data is updated monthly. The source data begins from March 2020. The current month will be excluded from the data. The specific timeframe and number of survey respondents will be shown on the right side of the table.
The rank on the Employer Brand tab is based on the company's rank compared to the companies in the company list you applied. If there aren't enough responses received for the peer list companies, then the ranking isn't shown. Your own company's rank will only display if there are 10 or more respondents from your company.