When you create a Sponsored Content campaign in Campaign Manager, you can use the Browse existing content option to select ads for the campaign. Depending on the ad format selected, you can browse previously created Direct Sponsored Content, company…

A LinkedIn Page acts as the voice of your organization on LinkedIn. Pages help members learn more about your business or school, brand, products and services, and job opportunities. To interact with members on LinkedIn as an organization, you must…

To make your LinkedIn Page more discoverable and engaging, we recommend that you provide complete information about your Page. Completing key sections of your Page can help improve your organization’s presence on LinkedIn. For example, Pages with…

You can explore an organization through their LinkedIn Page. A Page provides information about an organization such as their location, number of employees, what it’s like to work with them, and more. Learn about the ways you can interact with a Page…

As a super or content admin of a LinkedIn Page, you can post text, images, videos, and documents to engage with your Page’s followers. Posts will display on your Page and on your followers’ LinkedIn feeds. Related tasks Learn more To post as your…

LinkedIn Pages offer Page admin and paid media admin roles to allow for tiered levels of management for all activities related to your Page. A member can have Page admin and paid media admin roles assigned at the same time. Admin roles can be…

As a LinkedIn Page admin, your admin view is a centralized place to view, edit, engage with, and analyze all aspects of your Page, depending on your admin role.  Related tasks Access LinkedIn Pages admin view Edit your LinkedIn Page or…

Before May 2024, the Ads filter on a LinkedIn Page displayed recently active or active Sponsored Content posted by the organization that had been shown to at least one member in the past six months. The Ads filter was located in the Posts tab when a…

You can follow or unfollow an organization or a skill Page from its LinkedIn Page or through search. You can follow up to 1,000 organizations and get updates on key information that's posted. You’ll receive all posts shared by the Page in your…

When you view a Page on LinkedIn, you can see the number of your LinkedIn connections who follow the Page. When you click or tap [Name] and [Number] other connections follow this page, a Connections following [Page] pop-up window displays a list of…

The LinkedIn Customer Learning Centers and Marketing Labs are sites that offer free online courses about LinkedIn Talent, Sales, and Advertising solutions to help you discover customer learning content.   To access these sites, you must…

A LinkedIn Page helps members learn about an organization’s brand, job opportunities, and alumni. It also gives Page admins a way to share information about their organization’s activities, job opportunities, and culture. Members Admins A Page…

You can use lead gen forms to collect quality leads from members who visit your LinkedIn Page or Showcase Page. Members can open and submit a pre-filled form with their information. Lead gen forms for Pages are separate from lead gen form ads in…

The Direct Sponsored Content tab allows you to see how many impressions, clicks, and social interactions your Direct Sponsored Content is getting. This tab is available on your LinkedIn Page or Showcase Page. All advertising-related metrics are…

Sponsored Content ads allow companies to use promoted posts to extend the reach of their content beyond their current Page followers. In contrast, targeted company posts are free and allow companies to tailor their company posts to specific…

To launch a Sponsored Content ad campaign, you must have a LinkedIn Page and/or Showcase Page attached to your ad account in Campaign Manager. Sponsored Content ads are shown beyond the feed of a Page’s followers to members of a selected target…

To advertise a Showcase Page, create an account for your Showcase Page campaigns. Learn how to create a Showcase Page if you don't already have one. To create an account: For more information on managing users on your ad account, please review roles…

In your LinkedIn Page super or content admin view dashboard, you’ll see Today’s actions with suggested actions to take on your Page. Actions are automatically generated based on your specific Page, and completing the suggestions can help you improve…

LinkedIn allows Page owners, including Page admins and their authorized third-party developers, to export data related to their organizations’ LinkedIn Pages using the Pages Data Portability API. This includes data that the organizations provide or…

LinkedIn allows Page owners, including Page admins and their authorized third-party developers, to export data related to their organizations’ LinkedIn Pages using the Pages Data Portability API. You can use the Page owners exporting your data…

As a LinkedIn Page super or content admin, you can follow other Pages. You can see and interact with posts from Pages you're following from your Page admin view. To see posts from Page you’ve followed, access your Page admin view and click the…

When LinkedIn members add or edit a position on their profile, they can specify an organization. If members select a company, university, or high school from the list of organizations, they automatically show up on that organization's LinkedIn Page…

As a LinkedIn Page admin, you can gain a better understanding of your Page’s performance through your Page analytics. To access your Page analytics: Related tasks Learn more Go to your Page admin view. Click Analytics in the left menu. Select…

As a LinkedIn Page admin, you can use LinkedIn to celebrate a teammate at your organization by welcoming them to your team or giving them kudos for a noteworthy contribution. The recognition displays as a post on your Page that all followers and…

At LinkedIn, we want to provide a simple and efficient experience for our members. From time to time, we look at our set of features to evaluate how they're being used by our members. Part of this process sometimes means we decide to eliminate a…

LinkedIn Pages are a platform for organizations to post industry updates, job opportunities, information about life at their organization, and much more. Pages can be used by admins and followers when signed in to LinkedIn.com on desktop and mobile…

The goal of LinkedIn’s search algorithm is to provide members with the most active and relevant organizations in their search results based on their search query. Our search algorithm considers a LinkedIn Page’s name as well as several additional…

As a super or content admin of a LinkedIn Page, you can write an article as the Page or as yourself. If needed, any Page super or content admin can edit the article after it’s published. Related tasks Learn more Access your Page super or content…

A LinkedIn Page can be part of LinkedIn’s Top Companies or Top Startups lists. Pages that are part of one or more top-ranked list have a badge that highlights this achievement. The badge helps members make informed decisions when engaging with or…

LinkedIn Page admins can access the Pages they manage through an admin view that is respective to their assigned admin role. Admins don’t need a separate LinkedIn account login to access a Page. Related tasks Learn more To access your Page admin…

As a LinkedIn Page admin, you can view and engage with members’ interactions with your Page through the Activity tab. Related tasks Learn more To view and engage with your Page activity: You can view your most commented on, shared, and reacted to…

You can unfollow an organization or a skill Page from its LinkedIn Page or through search. You'll no longer receive all posts shared by the Page in your homepage feed. Related tasks Find an organization’s Page on LinkedIn Follow a Page as your…

You can access your LinkedIn Page admin view on your mobile device. To access your Page admin view: Related tasks Use your admin view on LinkedIn Pages Learn more LinkedIn Page admin roles LinkedIn Page My Pages module Tap your profile picture…

The Alumni tab on a LinkedIn school Page provides high-level insights about the alumni of a school, as well as access to more detailed professional profiles they've shared. It’s located in the left-side navigation. In the Alumni tab you can: Related…

A LinkedIn Page for a university or high school is the destination for an organization to market itself and build a community. It's a place to showcase what makes the institution special - academically, socially, and culturally. Admins of a Page can…

You can create job alerts for new jobs posted by a company through their LinkedIn Page. Once you’ve created job alerts, you’ll be notified of new jobs that match your skills through the Notifications tab. You can view and manage all your job alerts…

As a LinkedIn Page admin, you can use the My pages module on your LinkedIn homepage to go directly to Pages you manage. Your My pages module allows you to see notification counts and access your Pages: Related tasks Access LinkedIn Pages admin view…

LinkedIn Pages allow you to explore companies, universities, and high schools you're interested in by offering culture insights, the latest organization updates and industry news, and information about new job opportunities. Related tasks Learn more…

Accurate data for an organization is a critical part of the LinkedIn community. Members who have indicated an association with an organization in the Experience section of their profile may be asked to verify the validity of LinkedIn Page data such…

LinkedIn may suggest data for your LinkedIn Page. As a super admin, you can accept or reject the data suggestions made for your Page. Accepted Page Suggestions are visible to all Page followers and visitors. Page Suggestions may include Website URL…