InMail Improvement Period in Recruiter

Last updated: 3 months ago

To ensure members receive high-quality InMail and to help our customers achieve the highest InMail response rates possible, we've established a response rate threshold as part of the Recruiter InMail Policy. This threshold is based on the analysis of InMail activity data as well as member feedback about InMail messages.

Recruiters must keep their InMail response rate at or above 13% on 100 or more InMail messages sent within every 14-day assessment period. 

Warning Period

If you send 100 or more InMail messages over a 14-day assessment period and have a response rate less than 13%, you'll see a banner at the top of your Recruiter homepage notifying you that are at risk of being in the InMail Improvement Period. During this two-week warning period, you need to improve your response rate above 13%, in order to avoid restriction. You will still be able to send both bulk and one-to-one InMails at this time.

Warning Period - Grace Period

InMail response rates are calculated 7 days after the end of a warning period so that your InMail recipients have time to respond to your InMails. For example, if you receive a warning about a low response rate on May 1st, your response rate will be re-evaluated on May 21st. During this 7-day grace period, you will still be able to send bulk and one-to-one InMails.

InMail Improvement Period (Restriction Period)

If your response rate does not improve and exceed 13% at the end of the grace period, you will be placed in an InMail Improvement Period, and your bulk InMail service will be disabled for 2 weeks.

In order to be removed from the InMail Improvement Period, you will need to send one-to-one messages in order to improve your response rate above the 13% threshold

If your InMail response rate rises above 13% at the end of the InMail Improvement Period, you’ll be notified and will be able to send bulk InMail messages again. If your response rate does not improve and exceed 13% at the end of the InMail Improvement Period, you will remain in the InMail Improvement Period for an additional 14 days, until the next response rate evaluation date.

You can monitor your InMail message analytics in Recruiter, including your credits, response rates, and more.

Notes

  • An InMail response is defined as any InMail to which the recipient sends an InMail reply, accepts the InMail invitation, or replies as "Not Interested."
  • Custom responses from candidates, and smart replies including "Yes, interested" or "No thanks", positively contribute to your response rate.
  • InMail response rates are connected to Recruiter seats. If a seat is transferred, the new seat holder will be accountable for the previous recruiter's response rate.
  • Seat holders will receive an InMail credit back for every sent InMail message that receives a response within 90 days of the send date. You can learn more about InMail message credits below.
  • The date your InMail period will be lifted is shown in your local time zone.

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