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Create LinkedIn Direct Sponsored Content single image ad campaigns
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Single image ads are a Sponsored Content ad format supported by both Classic and Accelerate campaign types. The ads include one image and appear directly in the member’s feed of your campaign’s target audience. Below are the advertising specifications for single image ads. Ads are rejected if they do not meet our advertising guidelines.
Image specifications
Ad text specifications
* Impression tracking and attribution is supported for Google Marketing Platform (formerly DoubleClick). For click tracking, we suggest using campaign-based tracking codes rather than referral source to track visits to your website because different redirect types and secure browsing can impact whether the referrer is passed.
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Single image ads are a type of Sponsored Content that displays in the LinkedIn feed of members in a targeted audience. You can create single image ads directly in Campaign Manager or select posts from your LinkedIn Page to sponsor.
Sponsored Content created directly in Campaign Manager is called Direct Sponsored Content and doesn’t appear on your Page as a post. Direct Sponsored Content allows you to personalize, test, and improve the performance of your content for a targeted audience without cluttering your Page.
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Single image ads are a Sponsored Content ad format that is supported by both Classic and Accelerate campaign types. The ads include one image and appear directly in the LinkedIn feed of professionals you want to reach, on both desktop and mobile devices.
Whether you’re creating a Classic or Accelerate campaign, you can create your ad manually or with AI. If you’d like to use AI to help create your ad, the features available vary depending on the type of campaign.
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Direct Sponsored Content ads are Sponsored Content ads that are created in Campaign Manager. Sponsored Content is a collection of ad formats that includes posts sponsored from your LinkedIn Page and ads created in Campaign Manager.
When you create Direct Sponsored Content, it won’t appear as an organic post on your LinkedIn Page but can display when members use the Ads filter on your Page.
Direct Sponsored Content ads can be helpful when you need to: -
Sponsored Content ad formats deliver native ads to the LinkedIn feed of members in your target audience. They can be displayed to LinkedIn members across desktop, tablet, and mobile devices. Sponsored Content ad formats include: