Single job ad advertising specifications

Last updated: 4 months ago

Single job ads are a form of Sponsored Content that appear directly in a member’s LinkedIn feed. The ads promote one job opportunity that must also be posted on LinkedIn.

The following table shows the advertising specifications required for a Sponsored Content single job ad:

Field Specifications
Name this ad (optional) Use up to 255 characters to name your ad. 
Introductory text Use up to 150 characters to avoid truncation (the desktop max is 600 characters). URLs in this field that are longer than 23 characters will be converted to a short link. Important: Insert any legally required language in the introductory text. 
Job Search by the job posting URL to link to your LinkedIn job ad. You can also search by keyword to find job postings that are listed on the LinkedIn Page associated with the ad account. 

Keep in mind that ads can be rejected if they do not align with our advertising policies.

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