Troubleshooting Tips for LinkedIn Matched Audiences

Last updated: 4 months ago

If you experience problems when setting up LinkedIn Matched Audiences to enable website retargeting, company or contact targeting via CSV upload, or data integration, try the following troubleshooting steps.

My Matched Audience size is showing as building:

Website Retargeting matches website visitors to LinkedIn members for further engagement through ad campaigns. Since not all website visitors are known LinkedIn members, it’s possible that only a portion of your website traffic is being captured as your website audience. If your audience size is building and showing fewer than 300:

Confirm that your Insight Tag has been placed on all of the desired pages on your website.
Ensure that your URL match rules are set up as desired.
Wait for more LinkedIn members to visit your website.

My status is showing as no signal:

Confirm that your Insight Tag has been properly placed on your website.
Ensure that retargeting was set up properly and a segment has been created.
Try using a compatible tag management system.
Verify if your website audience was modified in the last 90 days as this could have caused the website audience to stop working.
- Check that the Insight Tag is still on the website and correctly placed.
- Check that the URLs set up in Campaign Manager match the pages you are trying to track, and the pages you're trying to track have an Insight Tag placed in the code.

My segments have been sent over from my data integration partner, but the match rates are low:

It can take up to 48 hours (on a rare occasion, longer) for your segments to be sent from your data integration provider, especially if your list is large.
- Lists from LiveRamp can sometimes take 5-7 days to arrive in Campaign Manager Tool. Learn more about connecting to your contact management platform.
If it's been more than 72 hours, please contact our support team with your segment name, account ID, and expected match rate for further assistance.

I can't send my segments from my data integration partner:

Confirm that the integration steps from your data integration partner were completed correctly.

I was able to push the segments from my data integration provider to LinkedIn, but there's a difference in audience size:

It's possible that the audience count is smaller than the segment size after the segment is pushed to Campaign Manager because one member can have multiple emails on LinkedIn. For example, if your segment contains a list of emails and a member has a secondary email verified on LinkedIn, they may be associated with more than one email.
It can take up to 48 hours (on a rare occasion, longer) for your segments to be sent from your data integration provider, especially if your list is large.
If it's been more than 72 hours, please contact our support team with your segment name, account ID, and expected match rate for further assistance.

If you continue to experience issues, there could be problems with the segment that you pushed from your data integration provider. We recommend reaching out to your data integration provider for further assistance.

My status is showing as building:

A building list status indicates that LinkedIn’s system has not yet finished matching your list with LinkedIn members. The processing step can take up to 48 hours (on a rare occasion, longer).
- Try using one of our templates to upload your list.
- If your list has been in the building step for more than 72 hours you can try uploading your list again as a new audience, checking that it meets the list requirements. If your list meets the requirements and does not complete processing after 72 hours, please contact your LinkedIn representative or our support team.
- Try using one of our templates to upload your list.

My list is showing as failed:

Your segment was successfully uploaded and processed, but the Matched Audience is too small to be used. The minimum audience size required to start a campaign is 300 members. You can add more companies or contacts to your segment to increase the size of your Matched Audience segment.

My list is showing an error:

Confirm that your list headers in your CSV file are correct and don't contain any special characters.
- Supported company targeting headers:
- Supported contact targeting headers:
Try using one of our templates to upload your list.
Make sure your list was saved as a CSV file.

My list has processed but I’m not seeing delivery to my target audience:

Once your list has fully processed and is applied to your targeting set-up, it can take an additional 24 hours for your list audience to be incorporated into your targeting audience. If your live campaign is seeing no delivery and your list was applied to the targeting over 24 hours ago:
- Check that your bid is competitive.
- Verify that your campaign audience size is more than 300 members. If your selected company or contact targeting list has fewer than 300 members, you can select multiple lists to meet the minimum audience size requirement. Keep in mind that location is a required targeting criteria and may decrease your audience size.
- Pause your campaign and then reactivate it.
- If the suggestions above don’t resolve your issue, reach out directly to your LinkedIn representative or contact our support team.

My match rate is low:

For company targeting, providing the LinkedIn Page URL is the most efficient way to match.
- The LinkedIn Page URL will look like the following: https://www.linkedin.com/company/linkedin/
- For best match results, the Page URL should include the company name at the end of the URL, not a number ID.
- You can view companies that have both been matched and unmatched to your list by viewing a Company Engagement Report. To help with matching companies that were unmatched, review the list of unmatched companies and re-upload the company list. Keep in mind that including the LinkedIn Page URL increases the chance of matching.
- Learn more about match rates.

My hashed email list isn’t matching:

Make sure you remove all hidden characters in your hashed email list. You can try hashing the following sample emails to check whether you generate the same output to ensure your hashing is correct.
- Input: foo@bar.com
- Output: 0c7e6a405862e402eb76a70f8a26fc732d07c32931e9fae9ab1582911d2e8a3b
- Input: sample@email.com
- Output: 7b1b346f4bf19eab45088922bde9577b1e8e34db3e537db755d3c0d97d42213d
- Input: bar@foo.com
- Output: e0ee9d02824d4320a999507150c5b8a371c635c41f645ba3a7205f36384dc199

Matched Audiences allow you to create custom audiences by uploading a list, retargeting, or through third-party data integration. Here are some recommendations that can help you while setting up Matched Audiences:
- The minimum campaign audience size is 300 members and location is a required targeting facet. If you apply Matched Audiences segments to build your campaign audience, it’s important the segment matches more than 300 members as location may decrease your audience size.
Read more
You can use website retargeting to create a website audience based on member accounts who visited a specific page on your site.

To edit a saved website audience:
1. Sign in to Campaign Manager.
2. If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
3. Click Plan on the left menu and select Audiences.
Read more
You can edit and delete your Matched Audiences from your Audience page in Campaign Manager.

To edit or delete Matched Audiences:
1. Sign in to Campaign Manager.
2. If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
3. Click Plan on the left menu and select Audiences.
Read more
You can use company and contact targeting to build audience segments based on lists of companies and organizations or contact information. Company and contact lists are a part of LinkedIn’s Matched Audiences.

Before you upload a list to Campaign Manager
Company and contact list requirements:
Company list requirements
Contact list requirements
Read more

Troubleshooting Tips for LinkedIn Matched Audiences

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Before you upload a list to Campaign Manager