Event audiences are an option within Matched Audiences that allow you to retarget people who have RSVP’d to attend one of your LinkedIn Events.
Important to know
• We’re gradually releasing live event ads, and you might not have access to the feature at this time. • Live events ads aren’t a new ad format; they provide exclusive features for live events hosted on LinkedIn under the existing Sponsored Content event ad format.• Live event ads are currently only available for the Classic ad campaign type with the brand awareness, engagement, or website visits objectives.
When creating an event audience, you’ll be able to choose between past or upcoming Events hosted by the LinkedIn Page associated with your ad account.
You‘ll need access to both the ad account and LinkedIn Page to create an event audience. The permissions needed are:
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Creative Manager access or higher on the ad account.
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Super admin, content admin, or Sponsored Content poster on the LinkedIn Page.
To create an event audience:
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Sign in to Campaign Manager.
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Click Plan on the left menu, then click Audiences.
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Click the Create audience button, then select Matched Audience.
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Select Event, then click Next.
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Name your audience.
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From the How did they engage dropdown menu, select the required option.
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From the When did they engage dropdown menu, select the required option.
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Choose which events to include in the audience by using the checkmark boxes to the left of Event names. You can also search by event name or ID.
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Click Agree & Create.
Your event audience will need to match at least 300 members to be used in your campaign targeting.
Learn more