As you set up targeting for your Classic campaigns, you can discover more about your audiences using the Forecasted Results window on the right of the campaign creation page.
Below Target Audience Size, you can click Show segments to get more information about your audience. The dropdown menu provides breakdowns of professional attributes like job function, years of experience, company size, industries, and interest. These professional attributes are based on the information LinkedIn members provide in their profiles. As you adjust your targeting selections, your audience forecast will update accordingly to reflect your target audience.
It’s possible for the percentages to add up to more than 100% when audience members have multiple attributes. For example, a member may have multiple job titles.
The percentages may add up to less than 100% because only the top five results appear in the breakdown. Additionally, some members may not have certain data available. For example, a member may have a job title, but no education information listed on their profile.
The percentages for company size and industry are based on member count. In other words, the breakdowns are the percentage of members in the audience who work in companies with that criteria.
It’s possible to see attributes that weren’t selected in your targeting criteria because LinkedIn members may have more than one job listed on their LinkedIn profiles. For example, if you select company sizes of 51-200, 201-500, and 501-1000, you may see also see 1001-5000 in the breakdown.
No, the audience breakdown doesn’t account for audience expansion.