Get qualified leads through the Lead generation advertising objective. With this objective, members who click on your ad are sent to a Lead Gen Form that is pre-filled with their LinkedIn profile data. This objective is at the bottom of the marketing funnel, which encourages valuable actions that you define.
We surface only those ad formats that support your Lead generation objective. Ad formats for your campaigns include:
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Single image ads
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Carousel image ads
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Video ads
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Message ads
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Conversation ads
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Document ads
Lead generation campaigns automatically select leads as the optimization goal. You’ll be able to choose from the bidding strategies below:
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Maximum delivery (Automated)
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Cost cap
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Manual bidding (Enhanced)
You can also change the optimization goal to:
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Clicks
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Impressions
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Sends (Sponsored Messaging ad formats only)
If you change the optimization goal, only manual bidding is available.
Capturing leads is the key result of the Lead generation ad objective. You can view a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
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Performance
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Delivery
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Engagement
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Conversions
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Sponsored Messaging
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Video
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Bid and Budget
You can also view demographic data about members who are interacting with your ads.
Learn more