Lead Gen Forms are templates that can be attached to a single image, carousel image, video, message, document, or conversation ad to collect information from the member if they click on the call-to-action button. The form is automatically filled with the member’s contact and profile information.
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Form name: Cannot be left blank. Use up to 256 characters to name your Lead Gen Form. The form name is only displayed in Campaign Manager.
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Language: The form languagemust match the language you've chosen for your campaign.
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Offer headline: Cannot be blank. Use up to 60 characters.
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Offer details: Use up to 70 characters to avoid truncation (160 max characters).
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Privacy policy URL: Cannot be blank and must start with http:// or https://. Use this field for a webpage that describes your company's privacy policy and what you will do with the information a member chooses to submit to you. Learn more about the Lead Gen Form Privacy Policy.
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Privacy policy text (optional): Use up to 2,000 characters to explain how you’ll use the member’s data and link to your company's privacy policy.
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Profile information: Select up to 12 profile demographic question fields. First name, Last name, and Email address are automatically selected, but you can unselect them if required.
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Custom questions (optional): Add up to three optional Custom questions. Each field has a maximum of 100 characters.
- Custom questions count toward the 12-question maximum for your form.
- Custom questions are required fields a member needs to answer to submit the form.
- Fields are supported by most marketing automation/CRM partners.
- Multiple choice questions allow members to choose from a list of answers you define.
- Single line text questions allow members to enter a free-text answer.
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Custom checkboxes (optional): Choose up to five optional Custom checkboxes to get members’ specific consent for additional ways you intend to use their information.
- Custom checkboxes don’t count toward the 12-question maximum for your form.
- The Checkbox message has a maximum of 500 characters.
- You can make Custom checkboxes required or optional fields for the member to complete.
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Message: Cannot be blank. Use up to 300 characters to write a thank you message to members who submit a response to the Lead Gen Form.
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Landing page URL: Cannot be blank and must start with http:// or https://. Use this field to provide a landing page to members who submit a response to the Lead Gen Form. If you linked to a whitepaper or other virtual asset, you’ll want to include an ungated link to it so members can access it. LinkedIn does not automatically send any assets to members.
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Thank you message call-to-action: Choose a call-to-action from the dropdown menu. The call-to-action selected will link to the landing page URL.
Learn more about Lead Gen Form Fields.