Text ads include a headline, brief text, and an image. They may be placed on the right rail of a variety of LinkedIn desktop pages.
Below are the specifications required for text ads:
Ad image: 100 x 100 pixels; upload a JPG or PNG file that is 2MB or smaller
Ad headline: Use up to 25 characters, including spaces
Ad description: Use up to 75 characters, including spaces
Destination URL: URLs must have the "http://'' or "https://" prefix. You may use up to 500 characters for the destination link.
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Click tracking for destination URLs is supported. Learn more about click tracking.
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If you add URL parameters for third-party tracking, do not use quotation mark characters within the parameter settings to avoid technical errors with reaching your destination URL.
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Some special characters cause errors when they are included in the query string at the end of the URL. If the URL you enter for your creative generates an error, consider copying everything after the question mark in the URL and pasting it into a URL Encoder like this one: http://meyerweb.com/eric/tools/dencoder/. Then copy your results and replace the original query string in the URL.
Text ads appear in a variety of sizes, including:
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300 x 250
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700 x 17
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160 x 600
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728 x 90
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496 x 80
Ads can be rejected if they do not meet our advertising guidelines. Learn how to create text ads.