With campaign groups, you can organize related campaigns together to manage them at scale.
Placing related campaigns in the same campaign group allows you to:
- Set a group objective that applies to all campaigns in the campaign group.
- Set a campaign group budget and schedule that applies to all campaigns in the group.
- Manage the status of campaigns through the campaign group.
- View or export performance metrics for all campaigns in the group.
You can create an unlimited number of campaign groups to organize your campaigns. Once a campaign has been added to a campaign group, it can’t be moved. Instead of moving a campaign, you can create a copy of the campaign in a different campaign group by duplicating it.
Campaign group settings
Your campaign group settings help you manage all campaigns in the group. Campaign group settings include:
- Group objective - Set a campaign group objective for all campaigns in the group. When you set a group objective, you can also turn on Dynamic Group Budget which ensures budgets are used efficiently and optimally to achieve business outcomes.
- Group budget and schedule - Set a start date, end date, or budget that applies to all campaigns in the group. If you turn on Dynamic Group Budget, you can only set a budget and schedule at the campaign group level.
You might encounter an error when creating or editing a campaign if the campaign’s settings don’t align with the campaign group’s settings.
Learn more about the differences between campaign groups with and without Dynamic Group Budget in the table below.
| Campaign group with Dynamic Group Budget turned on | Campaign group with Dynamic Group Budget turned off | |
|---|---|---|
| Maximum number of campaigns in group | • Up to 50 campaigns | • Up to 2,000 campaigns |
| Available ad formats for campaigns | • Sponsored Content ad formats | • All ad formats |
| Where to set a budget, schedule, and bidding strategy | • Budget, schedule, and bidding strategy are set at the campaign group level and can’t be set at the campaign level • Bid amounts for cost cap and manual bidding are set at the campaign level | • Budget and schedule can be set at both the campaign group and campaign levels • Bidding strategy and bid amounts are set at the campaign level |
| Available budget options | • Set either a daily or lifetime budget at the campaign group level | • Set a daily, lifetime, or daily and lifetime budget at the campaign level |
Default campaign group
Each ad account automatically starts off with at least one campaign group. If you created your ad account before July 2021, your ad account has a Default Campaign Group. If you created your ad account after July 2021, your ad account has a New Campaign Group. If your ad account has a Default Campaign Group, it can’t be edited.
Here's a tip
If you created an ad account before campaign groups launched, all campaigns that existed in your ad account were placed in the Default Campaign Group.
Campaign group reporting
To view a high-level performance of the ads and campaigns in your campaign group, click the Campaign groups tab after accessing your ad account. Use the search and filter options to view specific campaign groups, use columns to change the metrics viewed, or export a report.
Related tasks
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