Company Page audiences are an option within Matched Audiences that allow you to retarget LinkedIn members who engaged with your LinkedIn Page.
When creating a Company Page audience, you can choose how recently people in the audience engaged with your Page. You’ll also be able to choose whether people in your audience:
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Visited your LinkedIn Page.
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Clicked on a call-to-action button in the header of your LinkedIn Page, such as the Follow button.
Your ad account will need to be associated with a LinkedIn Page to create a Company Page audience. You‘ll also need access to both the ad account and LinkedIn Page. The permissions needed are:
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Creative Manager access or higher on the ad account.
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Super admin, content admin, or Sponsored Content poster access on the LinkedIn Page.
Important to know
Reach may be limited for some Matched Audiences when targeting within the European Economic Area or Switzerland. Learn more about our best practices for LinkedIn Ads audience targeting.
To create a Company Page audience:
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Sign in to Campaign Manager.
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Click Plan on the left menu, then click Audiences.
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Click the Create audience button, then select Matched Audience.
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Select Company page, then click Next.
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Name your audience.
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Select how members in the audience engaged with your Page by choosing between:
- People who visited your organization Page
- People who clicked a call-to-action button in the header of your LinkedIn Page
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Choose the time range of when your audience engaged with your Page. You’ll be able to select from 30, 60, 90, 180, or 365 days in the past.
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Click Create.
Your Company Page audience will need to match at least 300 members to be used in your campaign targeting.
Learn more