Using the same targeting filters in LinkedIn Campaign Manager, Talent Insights, and Recruiter may yield different audience counts as they consider differing customer use cases for each product. Some common reasons for this:
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Although these products use the same data, computation is different. For example, Campaign Manager may infer industry based on a member's company industry while Recruiter uses the industry indicated in the member's profile.
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Campaign Manager and Recruiter allow you to specify current or past for certain criteria.
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Campaign Manager takes into account LinkedIn member settings that are specific to advertisements. For example, audience counts may be lower in Campaign Manager than in Recruiter when targeting LinkedIn members by job title as some members may have opted out of ads that target based on job title.
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Campaign Manager doesn’t target by zip code.
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Campaign Manager and Recruiter may assign multiple titles to a member profile while Talent Insights assigns a member with only the highest confidence title.
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Recruiter shows approximate counts for results containing 1,000 or more results. In some cases, Recruiter may return a broader set of profiles so that you have the best chance to find the right candidate.
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Talent Insights doesn’t support all available criteria in Recruiter and Campaign Manager.
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With industry searches, both Talent Insights and Recruiter return talent with a current position tied to the selected industry. Recruiter will additionally return talent with a past position tied to the selected industry for any talent without a current position.
Learn more about the targeting options available for LinkedIn advertisements.