Single job ads are a form of Sponsored Content that appear directly in a member’s LinkedIn feed. The ads promote one job opportunity that must also be posted on LinkedIn.
Before creating a single job ad, create a new campaign and select job applicants as the objective. You can also create new ads for an existing single job ad campaign by editing your campaign.
To add a single job ad to your campaign, you can either create a new ad or select a previously created ad by browsing existing content.
Create a new ad
-
Go to the Ads in this campaign page in Campaign Manager.
- New campaign - If you're creating a new campaign, you'll go to the Ads in this campaign page after selecting your campaign settings.
- Existing campaign - To add an ad to an existing campaign, you can edit the campaign to go to the Ads in this campaign page.
-
Click Create new ad.
-
Complete the following fields:
- Name this ad (optional) - Only visible in Campaign Manager.
- Introductory text (optional) - Content will appear above the job posting.
- Job - Search by the job posting URL or by keyword to link to your LinkedIn job ad.
-
Preview the ad on the right side of the page.
-
Click the Save ad button in the lower-right corner.
- Ensure the Add to campaign checkbox is selected to add your new ad to the current campaign.
Browse existing content
To select a previously created single job ad:
-
Go to the Ads in this campaign page in Campaign Manager.
- New campaign - If you're creating a new campaign, you'll go to the Ads in this campaign page after selecting your campaign settings.
- Existing campaign - To add an ad to an existing campaign, you can edit the campaign to go to the Ads in this campaign page.
-
Click the Browse existing content button.
-
Select the checkboxes to the left of the ads you’d like to add to your campaign.
- Ads are sorted by most recently created. You can use the search bar to find ads by name.
- You can remove ads from the library of existing content by selecting the ad and clicking the Remove from library button in the lower-right corner.
-
Click the Sponsor button in the lower-right corner.
After creating or selecting ads for your campaign, you can:
- Duplicate, preview, edit, manage tracking, or remove an ad by clicking the More icon to the right of the ad.
- Choose your ad rotation options by clicking the Gear icon to the right of Ads in this campaign.
When you’re ready, you can launch your new campaign or save changes to an existing campaign. Your ads will be reviewed and, if approved, are displayed based on your campaign settings.
Here's a tip
Only Page super and content admins can disable, delete, or reply to comments as the Page on your single job ads.
Related tasks
Learn more