Sponsored Content ad formats deliver native ads to the LinkedIn feed of members in your target audience. They can be displayed to LinkedIn members across desktop, tablet, and mobile devices. Sponsored Content ad formats include:
Each format has specific creative requirements. Learn how to create and edit Sponsored Content ads, about ad specs, and view metrics.
Sponsored Content includes:
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Page posts you have selected to sponsor
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Direct Sponsored Content ads created directly in Campaign Manager
To create new Sponsored Content ads in Campaign Manager or to sponsor organic posts from your Page, you’ll need:
- Super admin, content admin, or Sponsored Content poster admin access on the LinkedIn Page.
- Creative manager access or higher on the ad account associated with the Page.
Learn more about sponsoring existing content from a LinkedIn Page and permissions to create Sponsored Content.
Learn the difference between selecting Direct Sponsored Content or Page posts to be sponsored for your campaign.
Sponsored Content ad formats support all levels of full funnel marketing. They may be used with these objective-based advertising options:
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Messaging (click-to-message ad format only)