Lead Gen Forms may be created if the Ads account is associated with a LinkedIn Page. You can create Lead Gen Forms if you’re assigned the role of account manager or campaign manager on the Ads account in the Campaign Manager tool. Learn more about user roles and functions.
Lead Gen Forms can be created and attached to new campaigns when the Lead generation objective is selected during the campaign creation flow.
You can also create a new Lead Gen Form from the Account Assets tab at the top of your account homepage by completing these steps:
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Click Assets on the left menu and select Lead Gen Forms.
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Click the Create form button at the top.
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Complete the sections you’d like to include in your form. See further details below.
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Click Create.
Note: The new Lead Gen Form will be in Draft status if the campaign has already been active. From the Ads tab, click the ... More icon next to the correct ad name and click Edit. Click the dropdown to the right of ad to change the status to Active.
There are four sections of the Create Form page. Open each section below for more details.
Enter the Form name, Language, Offer Headline, Offer details, Privacy policy URL, and Privacy policy text.
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The Lead Gen Form should match the language you've selected for your campaign.
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Offer headline character limit: 60 characters
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Offer detail character limit: 160 characters with two lines.
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Privacy policy URL: This web page should be solely dedicated to your privacy policy. A link to the URL will appear on your form.
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Privacy policy text: This text should include your primary use description which states what you intend to do with the member's information that they are choosing to submit on the Lead Gen Form.
Learn more about the Lead Gen Forms privacy policy.
In this section, please select form fields to identify the information you'd like members to provide.
Profile information
You may select up to 12 fields which includes any custom question fields you create. We recommend selecting three to four fields as a best practice to drive conversions.
To add fields:
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Click Contact, Work, Company, Education, or Demographic.
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Click the checkboxes next to the correct form field names.
- By default, First name, Last name, and Email address are selected on the Lead Gen Form, but can be unselected.
Learn more about Lead Gen Form fields.
Custom questions
In addition to pre-filled form fields, you can add up to three custom questions to your form.
To add Custom questions:
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Click Add custom question (0/3).
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Select the type of question from the dropdown (Single line text input or Multiple choice).
- If you’ve selected Multiple choice, enter the answer options (up to 10).
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Type your question in the Question field (maximum 100 characters).
Notes:
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The questions can be arranged by moving your cursor over the Reorder icon clicking and dragging.
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Custom question fields are included in the maximum of 12 fields for the entire form.
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Members will be required to answer the Custom question(s) to submit the form.
Learn more about Custom questions.
Custom checkboxes
You have the option of using Custom checkbox to get members’ specific consent for any additional ways you intend to use their information.
To add a Custom checkbox:
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Click Add custom checkbox (0/5).
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Add your Checkbox message in the Enter your terms and conditions field. This is the description that you’d like your campaign audience to see next to your checkbox (max 500 characters).
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To make the checkbox a requirement for form submission, click the Required checkbox.
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To add another custom checkbox to the same form, click Add a custom checkbox again.
Learn more about custom checkboxes.
You can create a custom thank you message in the Confirmation section and enter the website URL you want members to visit after they complete your form.
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Thank you message character limit: 300 characters
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Select a URL to connect members to your ebook, website, or other destination of your choice.
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Select a call-to-action button to attach to your thank you message from the dropdown. This CTA drives members to your website or content of choice. We offer the following CTAs:
- Visit company website
- Learn more
- View now
- Download now
- Try now
You can also add up to 20 Hidden fields (optional), which allows you to create and track additional fields in your Leads report.
To add hidden fields to your form:
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In the Hidden fields section, click Add hidden field, and complete the fields.
- The Field name will be conveyed as a column on your Leads report.
- The Field value will be assigned to every submitted lead in this column on your Leads report.
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Click Add hidden field to add more.
Note: Members will not see hidden fields on the Lead Gen Form. No member information is collected through hidden fields.
Learn more about Lead Gen hidden fields.
Learn how to manage your saved Lead Gen Forms.
Notes:
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You can edit active or inactive Lead Gen Forms.
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The Sponsored Content preview does not include the preview of the Lead Gen Form. Learn how to preview Lead Gen Forms attached to Sponsored Content.
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To preview the Lead Gen Form attached to a Sponsored Messaging campaign, send yourself a test message. Learn how to preview and test a Sponsored Messaging ad.
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Tips for your destination URL:
- Some special characters (for example: < > # % { } [ ] and others) cause errors when they're included in the query string at the end of the URL. Even if these characters are accepted, they may not be supported in all browsers. If your URL generates an error, copy everything after the question mark into the URL and paste it into a URL encoder such as http://meyerweb.com/eric/tools/dencoder/. Then, copy your results and replace the original query string in the URL. This should resolve the issue.
- If you add URL parameters for third-party tracking, do not use quotation mark characters within the parameter settings to avoid technical errors with reaching your destination URL.