As members continue to update their profiles with their education and experience, their targeted advertising group changes. With the high volume of members joining LinkedIn and the rate at which members update their profiles, the actual target audience number constantly changes. We offer an estimated audience size to give you the most accurate information about the size of your audience that your ad could appear to.
Important to know
Reach for some attributes or audiences may be limited when targeting within the European Economic Area (EEA) and Switzerland. Learn more about our best practices for LinkedIn Ads audience targeting.
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