Quality job post guidelines

Last updated: 10 months ago

All jobs posted on LinkedIn must meet certain quality standards to comply with our policies and remain on the site. All job posts must contain truthful, accurate, and complete information about the jobs they promote and comply with LinkedIn’s User Agreement, Professional Community Policies and Jobs Policies.

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Here are some guidelines to follow when posting a job on LinkedIn:
Job posts can’t discriminate
  • LinkedIn prohibits discrimination in job postings based on protected characteristics, including age, gender, gender identity, religion, ethnicity, race, national origin, disability, sexual orientation, and any other basis protected under law; however, in a jurisdiction where it is legally permissible to do so, LinkedIn may permit language in posts expressing preference for members of certain groups historically disadvantaged in hiring in that location. Learn more about discriminatory jobs.

Job posts must be clear and should communicate all relevant and factual details.

  • Include title, responsibilities, qualifications, and if available, job type (e.g., full-time, part-time, contract, etc.), as well as information about the employer, such as the company’s physical address or contact details, valid website, and a valid email associated with the company domain (if applicable).

  • The job post must clearly state the role and avoid ambiguous job responsibilities and/or qualifications. Be concise but detailed so job seekers can understand exactly what the job entails.

  • When it is a volunteer, internship, or otherwise unpaid opportunity, the job post must clearly state those details and the relevant expectations.

  • The primary location for the role must be plainly visible within the job description. The requirement and/or conditions of relocation and travel should be indicated in the post. Note: The user posting the job doesn’t need to be in the same location as the primary location of the role.

Posts must communicate all relevant and factual details.
Job titles and descriptions should match.
  • While titles and levels vary across companies and industries, a job shouldn’t advertise a position that the job description doesn’t support or contradicts.

Job posts should reflect a high degree of professionalism.
  • Different roles, locations, and company cultures can call for a wide range of writing styles and terminology to attract the right talent. However, posts containing egregious typos, grammatical errors, symbols, unprofessional or inappropriate language, or incomplete sentences don’t inspire trust and confidence in applicants. We recommend avoiding phrases that may seem spam-like to job seekers, such as “plz” or “ez jobs.”

  • Avoid excessive use of internal jargon, offensive slang, capitalization, or emojis.

Other helpful tips

  • Add key skills needed for the position in the Add skills field after you’ve posted your job.

  • You may hire multiple candidates for the same role, but cannot use one job post for multiple roles. For example, you may say you’re "Hiring for 5 Data Scientists," but cannot say "Hiring for a Data Scientist and Marketing Manager."

  • Link to your company's LinkedIn Page by choosing your company name from the dropdown list. Describe your company if it's not well known.

  • List any benefits or special perks, like 401k, flex time, or stock options in the Job Description field.

  • Make sure your coworkers are using LinkedIn so they can share job posts with people in their networks.

  • Use a job description template to get started and stand out to a potential hire.

  • Post your job using the company’s email domain to gain more trust with applicants.

  • Avoid asking for personal information (such as photos or ID information) upfront in the application, as applicants should not be asked to give out such information before they even apply.

  • Use between 500-600 words in your job description to create a high-performing job post.

Learn more

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