As a LinkedIn Page admin, your admin view is a centralized place to view, edit, engage with, and analyze all aspects of your Page, depending on your admin role.
You can use the Create button in the upper-left corner to create new posts, events, jobs, boosted posts, newsletters, Product Pages, Service Pages, and Showcase Pages.
The left-side navigation allows you to manage all aspects of your Page in one place. The navigation includes the following sections:
Tab | Benefits |
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Dashboard | The dashboard is the main landing page for your admin view to help you gain insights across your LinkedIn Page. Use the Today’s actions module to view suggested actions you can take to improve your Page and engage with your audience. You can also view Recent Posts, track performance and join Trending Conversations. |
Page posts | Review and interact with top-performing posts with comments, mentions, reposts and reactions. Recommend posts to your employees by using the employee advocacy tab. You can also boost posts directly from this tab. |
Feed | The feed tab includes posts from Pages you’re following and posts from employees. |
Activity | View interactions with your Page, including comments, mentions, reposts, reactions, and analytics. |
Analytics | Gain insight into the performance of your LinkedIn Page with analytics that gauge trends across metrics and time periods. View your Page’s competitor, content, employee advocacy, follower, lead, search, employer brand (Career Pages only), and visitor highlights. |
Inbox | When messaging for your Page is enabled, you can view and reply to messages sent to your Page from your Page inbox. You can also adjust your inbox settings. |
Edit Page | Edit aspects of your Page such as your Page info, locations, commitments, and languages. |
Life or What We Do | If you've enhanced your LinkedIn Page with Career Pages, you can use the Life or What We Do tab to provide a preview of life at your organization through photos, testimonials, employee-written content, and more. |
Products | View and edit all published and unpublished LinkedIn Product Pages for your organization. Product Pages allow you to highlight your products on LinkedIn. |
Events | Manage LinkedIn Events created by your Page. Organizing Events allows members to join professional Events and engage with your Page. |
Newsletters | You can create and edit newsletters as your LinkedIn Page to talk about a professional topic you’re passionate about on a regular basis. Newsletters are only available to Pages that meet the newsletter access criteria. |
Settings | Manage your Page’s settings, such as admin roles, who your Page follows, your messaging settings, employee verification, My Company tab, and Page deactivation. |
The tabs at the top of your admin view allow you to manage some aspects of your Page, though some features are only available on desktop. The navigation includes the following sections:
Feature | Benefits |
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Page (top tab) | Edit your Page, share your Page, post updates, and comment on activity as the company or school. You can also view a list of your Page followers in descending chronological order and related analytics. View suggested actions you can take to improve your Page and engage with your audience below Today's actions. |
Activity (top tab) | View reactions, likes, shares, comments, mentions, and post highlights generated by your Page’s follower and visitor community. |
Analytics (top tab) | View your Page’s competitor, content, employee advocacy, follower, lead, search, employer brand, and visitor highlights. |
Inbox (from the ... More icon) | When messaging for your Page is enabled, you can view and reply to messages sent to your Page from your Page inbox. You can also adjust your inbox settings. Messaging is currently only available for certain Pages and will gradually be made available to all Pages. |
View as a member (from the ... More icon) | View your Page as a non-admin member will see it. |
Edit Page (from the ... More icon) | Edit aspects of your Page such as your Page info, locations, commitments, and languages. |
Share Page (from the ... More icon) | Share your Page in a post, message, or externally to LinkedIn, or invite members to follow your Page. |
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