Any company, university, or high school with a LinkedIn Page can add a Follow button to their website, making it easier to grow their Page follower base. When members click the Follow button, they automatically follow that company, university, or high school on LinkedIn.
Organizations can engage with members from their LinkedIn Page and through Page posts. Page posts appear on followers' LinkedIn feed and on your Page.
You can build a LinkedIn Page Follow button for your website using our developer resources, and you can learn how to increase your LinkedIn Page follower base through Page analytics or the Invite Connections tool.