You can create a new LinkedIn Group to connect and grow with members who share your interests, experiences, or aspirations. Keep these things in mind as you complete the new group process:
Complete your group information - Complete all group information and settings. Confirm that your group name is specific and concise and upload a logo that is clear and relevant.
Divide roles and responsibilities – Add more group owners and managers in order to keep the group active and beneficial to all members. Having more group admins is helpful as different owners and managers can take up responsibilities in the absence of other admins.
Include the right members - Determine the qualification criteria for membership and identify a small group of members who can help you jumpstart the group. To ensure quality growth, diligently review member profiles prior to approval.
Promote your group – Determine if your group will be Standard or Unlisted. Invite your connections to the group or make it more discoverable for members beyond your network by sharing it in the main feed with a relevant hashtag.
Find out what members need – Ask your members what they’re interested in talking about and share what kinds of contributions you’d like them to make. Create a content schedule to get the conversations going, at least for the first few weeks.
Learn more
- LinkedIn Groups membership - Overview
- Edit group information (group owner)
- Add or edit a cover image or logo to your group
- Add or remove group owners and group managers (group management)
- Invite people to join a group (group management)
- Difference between Listed and Unlisted groups
- Post content in LinkedIn Groups feed
Recognize the experts - @ mention members who you know can add value to the conversation and ask them to weigh in with their knowledge and insights.
Keep your group spam-free - Spam is the top reason people leave groups. Report and remove spam as you come across it or as it is reported to you.
Review the group description and rules before becoming a member or accepting an invitation - If you have questions about the group, send a direct message to the owners or managers.
Introduce yourself - Make a great first impression. Share who you are, why you’ve joined the group, and some details about your professional journey.
Practice networking etiquette - Build strong relationships by being thoughtful and respectful, avoiding promotion, and staying relevant. Follow the rules and avoid cross-promoting the same content in multiple groups if it isn’t relevant to the ongoing conversations in the group.
Keep it professional and polite - Remember to adhere to LinkedIn’s Professional Community Policies.