Guidelines for LinkedIn Live Streaming Content

Last updated: 1 year ago
Approved LinkedIn Live Video broadcasters must keep videos professional, respectful, and safe in accordance with our:
Please use these guidelines when streaming your live videos:
  • Avoid selling or promotional streams.
  • Do not use pre-recorded content. All streams should be live and happening in real time, or you may confuse members and potentially betray their trust.
  • Live stream for at least 15 min. Shorter streams won’t give enough time to build an audience base and encourage interactions. You can share shorter videos from your homepage.
  • Avoid talking about how to use LinkedIn on LinkedIn. No meta streams.
  • Avoid sponsor logos that dominate the video. If you must use sponsor graphics, keep them small.
  • Don’t keep your audience waiting for more than one or two minutes with long “starting soon” screens.
  • Keep your content professional. All live content is publicly visible and should be appropriate for a LinkedIn audience.

If you have any other questions related to Live Video, please contact us.

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