View analytics for a LinkedIn Event you’re hosting

Last updated: 2 months ago

With event analytics, you can measure the performance and return of investment of an online LinkedIn Event.

  • Event analytics can only be viewed by the hosts of the LinkedIn Event, by the individual profile or Page.
  • Only Super and Content admins of a Page can access analytics.
  • Analytics are available for the last 365 days, on a rolling basis.

As an organizer, you can view:

  • Total number of attendees/visitors.
  • Total unique event visits.

  • Attendees’/visitors’ top job function (if there are more than 10 attendees).

  • Attendee/visitor engagement with your Event posts.

LinkedIn Live analytics

  • Peak live viewers: The highest number of concurrent viewers watching your video while it was live, no matter how long they watched.

  • Viewers lifetime: This counts the total number of unique people who've watched the video for more than 2 seconds during its lifetime. This number may be lower than Peak live viewers because each member is only counted once. Viewers lifetime includes viewers from sponsored and organic distribution.

  • Views lifetime: Number of times this video was watched for more than 2 seconds, including sponsored and organic distributions.

  • Minutes Lifetime: This is the total number of minutes that the video has been watched, considering views lasting more than 2 seconds. This includes views from both sponsored and organic distributions.

  • The unique number of members who watched the LinkedIn Live Video while it’s live versus members who watched the replay is not available at this time.

To view Event analytics:
  1. Click the Home icon at the top of your LinkedIn homepage.

  2. From the panel on the left pane, click on the name of your Event (under Events).

    • You’ll be redirected to the Event page.

  3. Click the Analytics tab.

    • You’ll be able to view all available analytics for your Event, such as Analytics highlights, Visit and attendance metrics, Top audience demographics, and Post engagement.

If you have any other questions related to Events, please contact us.