Conversation ad audiences are an option within Matched Audiences that allow you to retarget LinkedIn member accounts that opened a conversation or clicked on any call-to-action (CTA).
To create a conversation ad audience:
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Sign in to Campaign Manager.
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Click
Plan on the left menu and select Audiences. -
Click the Create audience
button, then select Matched Audience. -
Select Conversation, then click Next.
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Name your audience.
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Click the How did they engage? dropdown menu and select how someone engaged with the ad:
- People who opened a conversation
- People who clicked on any call-to-action
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Choose the time range of when your audience engaged with your ad. You can select from 30, 60, 90, 180, or 365 days in the past.
- To create an audience from an ad, the ad doesn’t have to be active, but it must have performance metrics (for example, clicks).
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Select the checkbox next to the campaigns you’d like to retarget.
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Click Agree & Create.
Your audience will need to match at least 300 member accounts to be used in your campaign targeting.