Create and download lead gen forms for your LinkedIn Page

Last updated: 4 months ago

You can use lead gen forms to collect quality leads from members who visit your LinkedIn Page or Showcase Page. Members can open and submit a pre-filled form with their information. Lead gen forms for Pages are separate from lead gen form ads in Campaign Manager.

Who can use this feature?

You must be a super admin to create lead gen forms.

To create a lead gen form for your Page:

  1. Go to your Page admin view.

  2. Click Edit page in the left menu.

  3. In the Leads section on the left, click Lead gen form.

  4. Turn on the Lead gen form toggle.

  5. Select a call to action from the Choose your CTA dropdown.

  6. Enter your Privacy policy URL.

  7. Enter your Headline and Body Copy.

  8. Click the Save button in the upper-right corner.

Results

After members fill out your lead gen form, you can download your leads.

To download leads from your Page:

  1. Go to your Page admin view.

  2. Click Analytics in the left menu, then select Leads at the top of the page. 

You can download leads from each page and each boosted post by clicking  to the right. 

The lead gen form will appear below the Home section of your Page.

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