With LinkedIn Connected TV (CTV) ads, you can use first-party data from our community of one billion professionals to help you reach your audience on a large-screen experience.
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You can use any video asset, which is any video you’ve uploaded to Campaign Manager, to create a CTV ad, if the video meets CTV ad specifications.
The following table lists specifications your video ad must meet to be eligible to be shown on Connected TVs (CTVs), and the recommended CTV specs for maximizing delivery across our network of publishing partners.
Important to know
Uploading a video that meets the recommended requirements doesn’t guarantee delivery to all publishers.
| Specifications | Values |
|---|---|
| Dimensions | General: 1920 x 1080 pixels, 1280 x 720 pixels Recommended: : 1920 x 1080 pixels |
| Aspect ratio | 16:9 |
| Bit rate | General: 12 Mbps or higher Recommended: 15 - 40 Mbps |
| Audio | 2- channel, -23 integrated LUFS PCM (16 or 24 bit only, preferred) or AAC codec 192 Kbps minimum 48 kHz sample rate |
| Format | MP4 |
| Video duration | Min/Max: 6 seconds - 60 seconds Recommended: 6, 15, 30, 45, or 60 seconds |
| Audio duration | Must match video |
| Max file size | 500 MB |
| Frame rate (must be constant) | General: 23.98, 24, 25, or 29.97, 30 fps based on native rate Recommended: 29.97 fps based on native rate |
| Codec ID | H.264 |
| Chroma subsampling | General: 4:2:0 Recommended: 4:2:2 |
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Because CTV ads are currently in testing, we’re constantly iterating to optimize the experience. As a result, some functionality might change over time. Please review the LinkedIn Testing Terms for more information.
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