Create a Business Manager account

Last updated: 4 months ago

Create a Business Manager account so your organization can centrally manage its ad accounts, LinkedIn Pages, and Matched Audiences, and the people and business that work on them. 

To create a Business Manager account:

  1. Go to the Create a Business Manager page.

  2. Enter a name for your Business Manager account.

    • We recommend incorporating your organization’s name and any other relevant information like market or business unit. It'll help your employees and other organizations recognize your Business Manager when you invite them or create partnerships.
  3. Optional: Click the Upload button to add a logo for your Business Manager account. 

  4. Add your work email address.

    • This email address doesn’t need to be on your LinkedIn profile. All communication for your Business Manager will be sent to this address.
  5. Select an option for how you’ll primarily use Business Manager.

    • Select Manage my business if you’re creating an account to market for your organization.
    • Select Manage clients or other businesses if you’re creating an account as an agency to market on behalf of others.
  6. Click the Create button.

After you create a Business Manager account, you can invite people, add ad accounts and Pages, create partnerships, and share Matched Audiences. 

Here's a tip

Visit the Business Manager marketing page for onboarding and getting started tips. You can also learn more about Business Manager with courses and step-by-step learning paths using LinkedIn Marketing Labs.

Contact our Support Team

Reach out to our support team for help with your Business Manager.

Contact Support

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