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Generative AI for Digital Marketers Preview

Generative AI for Digital Marketers

With Martin Waxman Liked by 3,232 users
Duration: 33m Skill level: Beginner Released: 6/2/2023

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Course details

Artificial intelligence has seemingly boundless applications, and like many other industries, digital marketing is being remade by AI. In this course, Martin Waxman shows you how to sort through the hype, develop strategies, and find the right generative AI tools that help you achieve your business goals. Martin starts by explaining the difference between narrow and general artificial intelligence and what each does. He then discusses how generative AI writing, design, and productivity tools will alter your digital marketing and creative workflows. He shows you how to develop and implement a process to test and evaluate generative AI tools and select the ones that work best for your team and your business. You’ll also learn how to effectively incorporate generative AI tools into a digital marketing workflow. Finally, discover key issues digital marketers face when using AI tools and develop a strategy to successfully manage them.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

2,376 ratings
  • 5 star
    Current value: 1,850 78%
  • 4 star
    Current value: 392 16%
  • 3 star
    Current value: 100 4%
  • 2 star
    Current value: 18 <1%
  • 1 star
    Current value: 16 <1%
  • Janice Morrow Janice Morrow

    Janice Morrow

    Writer/Producer/Creator of American Mood Swings- Docustyle/News show focused on mental health and wellness

    5/5 August 7, 2024
    You need to do these surveys closer to the end of the class vs. the beginning. How can we answer them honestly without having taken the class. I'm 2-3 minutes into class. Seems like you're fishing for
    Helpful · Report
  • Joseph Michael Collins Joseph Michael Collins

    Joseph Michael Collins

    Software Sales | Hunter | SaaS Cloud | Customer Experience | MEDDIC SFDC | AI & ML Analytics | Data Management | Data Governance | Relationship…

    5/5 July 29, 2024
    Short and concise nicely done to laid out basics' terms and ideas for Generative AI. This is just a door opener, and you will need to dig deeper to expand your knowledge around how to master Generative AI.
    Helpful · Report
  • Pummy Chatterjee Pummy Chatterjee

    Pummy Chatterjee

    Program Manager @Amazon | Retail Management, Amazon Seller Central

    4/5 July 29, 2024
    Its informative and conveyed in simple manner
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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