At LinkedIn, we prohibit any kind of discrimination on our platform. Our advertising policies clearly state that we do “...not allow ads that advocate, promote or contain discriminatory hiring practices or denial of education, housing or economic opportunity based on age, gender, religion, ethnicity, race or sexual preference. Ads that promote the denial or restriction of fair and equal access to education, housing, or credit or career opportunities are prohibited.” If an ad is flagged as discriminatory we will immediately take it down.
Gender and ad targeting
Within Campaign Manager, LinkedIn advertisers are required to certify that if an ad relates to employment, housing, education or credit, they will not use LinkedIn to discriminate based on gender or other protected characteristics. Only once an advertiser checks this box, the option to target by gender will become available.
Age and ad targeting
Within Campaign Manager, LinkedIn advertisers are also required to certify via a checkbox that if an ad relates to employment, housing, education or credit, they will not use LinkedIn to discriminate based on age or other protected characteristics. Only once an advertiser checks this box, the option to target by age will become available. If the stated objective for a campaign is talent leads and recruitment, the option to target by age is not available at all.
Please note, LinkedIn disables targeted advertising to members in the European Union that may be under the age of 18.
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