We offer several types of ad formats.
Sponsored Content
Sponsored Content is a promoted post from a company that appears in members’ LinkedIn feed. It might feature text, an image, a video, a document, a click-to-message, or a single job posting and links to a related website of the advertiser’s choice. Sponsored Content can be identified by terms such as Promoted or Sponsored that appear in the upper left corner of the post, under the company name.
Text ads
Sponsored Messaging
Sponsored Messaging includes message ads and conversation ads. These native ads are displayed in members’ LinkedIn Messaging. The target audience is generated based on segments the advertiser has selected, rather than sent to specific individuals identified by the advertiser. Message and conversation ads appear on both desktop and mobile devices when members are active on LinkedIn. They can be identified by the word Sponsored in the subject line.
Sponsored Messaging campaigns cannot target members based in the European Union (EU). If a campaign includes both EU and non-EU targeting, the campaign will continue to deliver to non-EU audiences.
Dynamic ads
Ad placement off LinkedIn
-
Location
-
Job function or title
-
Fields of study
-
Years of experience
LinkedIn members can be targeted based on information provided and inferred from profile information, depending on settings of the members. For example, years of experience can be inferred from the sum of the years of work history indicated on a member’s profile.
As a member, you have the ability to manage your ads settings to control how your personal data is used to show more relevant ads. You can also opt out from having LinkedIn show you personalized ads outside of LinkedIn.
If an advertiser uses Matched Audiences to reach LinkedIn members who have shown an interest in their business by visiting their websites or providing their email addresses (e.g., to subscribe to a newsletter), we take the following steps to protect your privacy:
-
De-identify the website visits data within seven days from the visit.
-
Have the email addresses hashed before the data reaches LinkedIn’s servers.
Learn more
Manage your ads settings
-
You can adjust your ads settings any time. There are several options for controlling the advertising use of your personal data. Updates to how we target you for ads on LinkedIn will also apply to how we show you ads outside of LinkedIn, if this setting is turned on. Please note, LinkedIn disables targeted advertising to members in the European Union that may be under the age of 18.
-
Some changes to LinkedIn's advertising settings may take up to 72 hours to become effective.
-
You can also opt out of seeing message ads by changing the Sponsored InMail setting on the Communications tab of your LinkedIn account Settings & Privacy page under the Messages section.
-
In addition to managing your ads settings from your LinkedIn account, you have other options for influencing the ads you see, such as using industry platforms to opt out of interest-based advertising. Learn more about how to manage your ad preferences.
When you see Sponsored Content in your LinkedIn feed, you can hide individual posts by clicking on the
Learn more