Sponsored Content is a collection of ad formats available when you create an advertising campaign on LinkedIn. Sponsored Content ad formats include:
To create new Sponsored Content ads or to sponsor an organic post from your Page, you’ll need super admin, content admin, or Sponsored Content poster access on the Page. You’ll also need creative manager access or higher on the ad account associated with that Page.
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From Campaign Manager, you can create an ad campaign and select the Sponsored Content ad format that matches your post. For example, if you want to sponsor a post with a single image, choose the single image ad format. When you set up ads for the campaign, click the Browse existing content button to view and select available Page posts.
You can also boost an eligible post directly from the admin view of your Page by clicking the Boost button at the top of the post.
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The frequency your Sponsored Content will be displayed on the homepage feed depends on your target audience, your bid and budget values, and how competitive the ad is compared to other advertisements in the system. We don’t offer members the option to opt out of seeing Sponsored Content. Learn more about LinkedIn’s online ad auction system and campaign quality scores for ad relevance.
Your target audience will see your Sponsored Content in their LinkedIn feed on desktop and mobile devices. Single image, carousel, document, and video ads may also be displayed through the LinkedIn Audience Network.
Sponsored Content is a type of paid advertisement that allows companies to deliver Page posts beyond their current LinkedIn Page followers. Targeted LinkedIn Page posts are free and visible on the LinkedIn Page or in the feed of existing followers only.
Sponsored Content includes both Page posts that have been sponsored and Direct Sponsored Content ads. Direct Sponsored Content ads are Sponsored Content ads created in Campaign Manager.
Learn more about the difference between sponsoring Direct Sponsored Content and Page posts.
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