Here's a tip
Reporting includes activity from LinkedIn.com as well as Sales Navigator to ensure all selling activity is reflected in reports. This activity may take place on desktop as well as on mobile, email, or CRM applications.
Usage Reporting is only available to Sales Navigator Advanced and Advanced Plus Admins, Reporting-Only, or Team Member + Admin seats. To view your Sales Navigator usage reports, click Admin on the navigation bar and then click Usage Reporting.
Information regarding usage can be found across three tabs:
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Overview
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Usage
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Effectiveness
All usage reporting metrics are not updated at the same time daily, but all metrics are updated daily. Also, activity data is updated daily and is current as of the date shown at the top of the usage reporting screen.
Keep in mind that if you create a new group, then that group won't be immediately available in Usage Reporting. Changes to groups or team members will take up to 24 hours to appear in usage reporting.
Data is collected for usage reports from the day users complete their onboarding to the present date. By default, usage reporting displays activity from the last 30 days.
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For a given date range, each activity displays a Total, which indicates the total number of times that activity was performed across all seat holders who were active at some point during the selected timeframe.
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Average indicates the average number of times that activity was performed for each seat holder active during the selected time period.
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To determine whether metrics (for example, average accounts saved per user) have changed over time, adjust the date range for usage reporting by clicking the dropdown next to Last 30 days, which appears next to Usage From. You can select any time period in the past two years.
Here's a tip
If you select more than 30 days, your date range will automatically update to include data for the full week. This may cause your Days active to be slightly higher than what you've originally selected. -
Usage reporting displays activity conducted in Sales Navigator (including iOS and Android mobile apps, email widgets, and CRM embedded profiles) alongside LinkedIn.com.
- LinkedIn.com activity is included to give a full picture of users' modern selling activities, as Sales Navigator license holders receive additional benefits on LinkedIn.com. These include expanded network access, more InMail messages, and Who Viewed My Profile. You can opt out of LinkedIn.com activity tracking by toggling a button off in your Sales Navigator settings.
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Usage reporting shows the activity of all activated users. Users who have not completed Sales Navigator onboarding are not included in usage reporting. However, if you export usage reporting data to a CSV file, then these users' names will appear in the file, but it won't include any activity data.
You can also include a specific persona in your usage report. You can choose either a default persona or you can choose a persona that you created. You cannot see or choose personas created by other admin users or any end user.
Check out the usage reporting metrics below to learn more.
Usage
A user is counted in Days active when they have accessed Sales Navigator or LinkedIn through desktop, email, the mobile app, or CRM embedded profile. In the CRM embedded profile, viewing a LinkedIn profile or company information is counted as usage in Days active.
Days active is provided by day and by user. The Usage Reporting page in Sales Navigator displays a graph of Days active by day. This graph shows the number of users over the time period selected who have accessed Sales Navigator or LinkedIn. The Top 5 users chart to the right of the Days active graph shows the number of days that each user has accessed Sales Navigator or LinkedIn over the selected time period. Similarly, if you download usage reporting data to a CSV file, the data for Days active shows the number of days each user has accessed Sales Navigator or LinkedIn over the selected time period.
Example: A user reads a company update on the Sales Navigator mobile app, but does not use Sales Navigator or LinkedIn on desktop that day. This user is counted in Days active as being active on that day because the user accessed Sales Navigator via the mobile app.
Here's a tip
You can opt out of LinkedIn.com activity tracking by switching a toggle off in your Sales Navigator settings. This removes your LinkedIn.com activity from blended metrics in Usage Reporting and impacts Days active.
This represents the number of times a user has conducted a search on LinkedIn or Sales Navigator on the desktop or mobile app during the selected time period. A search is defined when a new search was executed or a new filter was added. This metric doesn’t include typeahead searches, CRM actions, or going through a set of the same search results.
Here's a tip
You can opt out of LinkedIn.com activity tracking by switching a toggle to off in your Sales Navigator settings. This removes your LinkedIn.com activity from blended metrics in usage reporting and impacts Searches performed.
This metric represents the number of leads saved during the time period selected for a report. This includes auto-saved leads from your synced CRM during that time.
This metric represents the number of accounts saved during the time period selected for a report. This includes auto-saved accounts from your synced CRM during that time.
This represents the number of times a user hovers over or has viewed a profile on LinkedIn or Sales Navigator on the desktop, mobile app, or the CRM embedded profile during the selected time period.
Here's a tip
You can opt out of LinkedIn.com activity tracking by switching a toggle off in your Sales Navigator settings. This removes your LinkedIn.com activity from blended metrics in usage reporting and impacts Profiles viewed.
This metric represents the total number of leads saved by a user, available in the downloaded CSV file and BI integrations.
This represents the total number of accounts saved by a user, available in the downloaded CSV file and BI integrations.
This metric represents the number of Smart Links created by the user, available in the downloaded CSV file and BI integrations.
This represents the number of custom lists created by a user in Sales Navigator.
Effectiveness
This has been updated to represent the total number of InMail messages that have been sent from Sales Navigator during the selected time period. Keep in mind that InMail messages are messages sent to members that the user is not directly connected to. Connection requests are not considered InMail messages.
You can easily track your sales and business conversations that are now stored in your Sales Navigator Inbox instead of in your LinkedIn Inbox. This feature is useful while sending custom connection requests.
Here are the messages that appear under both InMail Messages Sent and Messages Sent:
| Message Type | Appears in InMails Sent | Appears in Messages Sent |
| InMail message sent to Open Profiles | Yes | No |
| InMail messages sent to non-connections in Sales Navigator | Yes | No |
| Message sent to your 1st-degree connections in Sales Navigator | No | Yes |
| Messages sent after initial InMail message is accepted | No | Yes |
| Connection requests | No | No |
| InMail message sent from LinkedIn.com | No | No |
The Top 5 users section shows the members on your team with the highest number of InMail messages sent.
Percentage of InMails sent that have been accepted by a prospect within 30 days
The Top 5 users section shows the members on your team with the highest number of messages accepted.
This represents the number of messages that have been sent from Sales Navigator during the selected time period. Keep in mind that messages are different than InMail messages because they're sent to your 1st-degree connections and don't require InMail credits.
Messages sent includes all messages sent via Sales Navigator. Messages sent doesn't include messages sent from LinkedIn.com and via connection requests.
The Top 5 users section shows the members on your team with the highest number of messages sent.
This graph shows the aggregated count of Unique Connections across all Sales Navigator seat holders.
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It includes onboarded Sales Navigator seats and TeamLink Extend seats on both your contract and TeamLink Group contracts.
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It excludes connections from users who chose to opt out of TeamLink.
The Top 5 users section shows the members on your team with the highest number of first-degree connections.
This metric represents the total number of views for Smart Links. Smart Links views are calculated when you complete the login step and view any content on Smart Links.