A custom call-to-action can be used to boost engagement with members of a LinkedIn Page. As a Page admin, you can select a name for the call-to-action and customize it with a unique URL.
If you are a super admin and subscribe to a Premium Company Page, you can add this call-to-action button at the top of the Page, feed posts, and search result cards.
Important to know
If you don’t have a Premium Company Page subscription, the call-to-action option is only visible when members click the More button.
Names that can be used for a custom call-to-action button include:
- Visit website
- Contact us
- Learn more
- Sign up
- Register
- Visit service page
- Give
- Volunteer
- Request demo
- Buy now
With a Premium Company Page, you can increase button visibility to analyze trends or insights in custom button clicks across LinkedIn.
As a Page admin, you can review the number of times that members click on the custom call-to-action button in the Visitor highlights section of Visitor analytics.
Related tasks
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